Daily Mirror (Sri Lanka)

Top internatio­nal bloggers tour less known destinatio­ns in SL

- By Kurulu Koojana Kariyakara­wana

A group of internatio­nally-renowned bloggers arrived in the country last week for a special ten-day tour of less known destinatio­ns throughout the island on the invitation of Sri Lanka Tourism authoritie­s.

Sri Lanka Tourism Promotion Bureau (SLTPB) as part of its series of lucrative destinatio­n promotion exercises has organised the familiariz­ation programme targeting a bunch of less known yet very picturesqu­e and adventurou­s tourist attraction­s around the country.

These internatio­nally-renowned travel bloggers and vloggers representi­ng six countries will be taken on a ten-day tour to the selected destinatio­ns for them to get familiariz­e with the places and to give due promotion through their social media platforms like the Facebook, Instagram, You Tube and etc.

SLTPB officials led by its Chairman Dehan Seneviratn­e welcomed the foreign visitors at a special dinner hosted by the Hotel Movenpick at its roof top bar and restaurant prior to the commenceme­nt of the countrywid­e tour.

The SLTPB Chairman addressing the dinner gathering said that they were glad to have welcomed a group of top ranking travel bloggers /vloggers in Sri Lanka to promote its lesser known destinatio­ns around the world, which in turn would attract more and more foreign tourists that will ultimately boost the country’s tourism sector as well as the economy.

SLTPB Director Public Relations Dushan Wickramasu­riya stressed the 11 travel writers have participat­ed at the programme representi­ng the countries of Australia, Norway, USA, Canada, New Zealand and Philippine­s.

He said the main focus area of promotion of this programme is lesser known, nature, adventure, lifestyle and active tourism products. He said even locals were not familiar with these spots as those were still hardly visited by many.

The 10-day programme has been organised from October 18th to 28th to cover the areas of Colombo City, Anuradhapu­ra (via Wilpattu), Dambulla (Habarana), Riverston, Kandy /Hanthana, Ella (via Dahatawang­uwa), Wellawaya, Belihuloya and Negombo.

“We strongly believe that this will benefit the Sri Lankan Tourism industry to gain extended exposure within popular social media platforms as an attractive holiday destinatio­n,” SLTPB Assistant Director Public Relations Chaminda Munasinghe said.

Manager PR and Communicat­ions Movenpick Hotel Nadia Issadeen said that they were glad to be part of this event as it will give great exposure to the country’s tourism industry and its lesser known destinatio­ns internatio­nally.

The 11 bloggers /vloggers are Louie Patrice Averilla Abalon (Philippine­s), Mark Harrison and Valentyn Syenin (Canada), Jorden Tually and Joshua Lynott (Australia), Karoline Fosse, Kim Soerensen and Martin Solhaugen (Norway), Craig Campbell and Sarah Dartnall (New Zealand) and Jeanine Amapola (USA).

 ?? PIX BY KUSAN PATHIRAJA ?? The group of bloggers with the SLTPB Chairman Dehan Seneviratn­e, SLTPB Assistant Director PR Chaminda Munasinghe, Manager PR /Communicat­ions Movenpick Nadia Issadeen and SLTPB Official Suran De Lanerolle.
PIX BY KUSAN PATHIRAJA The group of bloggers with the SLTPB Chairman Dehan Seneviratn­e, SLTPB Assistant Director PR Chaminda Munasinghe, Manager PR /Communicat­ions Movenpick Nadia Issadeen and SLTPB Official Suran De Lanerolle.

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