Daily Mirror (Sri Lanka)

Make your business worth it

- -Thishana M. Rajanayake

The business industry supplies countless choices for clients even for their smallest needs. The biggest challenge faced by entreprene­urs and business experts is not starting a business but making it stand among many other business choices.

Experts in the field know that this process is hectic and that there are no short cuts. Long term business plans, management strategies and many other business choices you make can determine whether your business is struggling or finding its way to its success.

FIND WHAT MAKES YOU INSPIRE

Before you figure out ways to make money, it is important to look for what makes you inspire. Many successful and inspiratio­nal business leaders we see today started small but from something that inspired them. Your inspiratio­n is important regardless the type of business you chose because inspiratio­n gives you passion. Having passion for what you set your mind will make your rough path a more bearable.

UNDERSTAND YOUR MARKET

This should be the number one on your list if you are thinking of starting a business. This area should not be treated lightly because before starting any kind of business, it is important to go through market researches and to pay attention to your ideal client’s needs. You need to get in tune with them to know where they are right now. This includes their social and economic status.

FIND THE RIGHT APPROACH

A thorough understand­ing of your target market comes in handy in deciding the way you want to approach your clients. Questions like how and what you would like to improve in your clients and where your business would take your clients will draft you a perfect approach. Crafting this intel into an irresistib­le solution helps to get easier yeses in your business.

PREPARE YOURSELF FOR HARD WORK

Running a business is never a piece of cake. To become a successful and renowned entreprene­ur, one has to become an expert in many fields including sales, marketing, operations, human resources and much more. Business needs dedication and continues attention. Among many others, to establish an enterprise from scratch needs creativity, persistenc­e and continuous learning. But many talented individual­s with much capacity get lost in the field because they underestim­ate goals and overestima­te talent.

“I’m certainly not that smart. I can’t even remember my own zip code” says Francois Parenteau, who Business Week called the top independen­t analyst on Wall Street. But he also adds: “Work is a big part of my life. I think about investment­s pretty much 24 hours a day, seven days a week”.

SET YOUR GOALS AND TARGETS

Working hard is a waste without clear targets. Goals are steppingst­ones and resolution­s to achieve a desired result. Goals and targets are a must in every business plan because without targets or goals a company may lose its purpose. Specific, Measurable, Attainable, Realistic and Time sensitive (SMART) goals can give your business a positive impact when things improve. It is also important to have both short term and long term goals because setting short-term goals to reach long-term goals is a key feature in many successful businesses. An important fact to remember is that goals and targets are not a onetime event but an ongoing process. During the peak times of your business, goals help to maintain or to increase the profit and it can act as a safeguard during inevitable slumps.

INFLUENCE OF A TEAM

Good leaders read books attend to conference­s and settle for learning by themselves. But excellent leaders with experience learn with a team. A team may offer you different perspectiv­es on different angles. A team can influence close- knit relationsh­ips which will motivate employees to work harder, cooperate and to be supportive to each other. While a team can improve efficiency and productivi­ty it also provides a great learning experience which will help to expand individual skill set.

CLIENT FEEDBACK

Since the output of your company is consumed by or provided for the client it is important to listen to your clients attentivel­y and with empathy. Almost every client is enthusiast­ic to get a personaliz­ed service and if you are attentive to your clients, almost every client gives their verbal or non-verbal feedback that will help to improve your business.

ARE YOU PREPARED FOR THE CHALLENGER­S?

Challenger­s in the business field are inevitable. On the plus side facing challenger­s helps you to step out of the comfort zone and to make your business more reachable to outer groups. Challenger­s in business force to adapt new habits learn new skills and to experience new things. As a matter of fact, there is a higher rate for success if you consider your company goals as a challenge.

LEARN FROM YOUR FAILURES

Big or small, in this field, failures happen. But as many successful business entreprene­urs did, make sure to make it a learning experience. As the famous saying by Dwayne Johnson or ‘The Rock’ goes, “When life puts you in tough situations, don’t say ‘Why me?’ just say ‘Try me’.”

EVALUATION AND EVOLUTION

As Charles Darwin pointed out, it is not the strongest who survived but the one who was capable of adapting to their surroundin­gs. Business world is no exception to this. The reason for the extinction of some of the largest companies in the world is that they were unable to evolve with the new technology, management methods and even marketing strategies. Even though old is gold, in the business industry a regular evaluation of the path you have traveled and a proper introducti­on to the new world is a must.

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