Korean lifestyle designer brand ‘Minigood’ opens first store in Rajagiriya

Minigood, a fast-growing highquality Korean lifestyle designer brand, operating a network of over thousand stores across the globe, is now open in Sri Lanka in Rajagiriya.

The brand aims to provide worldwide consumers with simple, pleasant daily necessities of good designs at affordable prices. While practicing its “fast fashion” consumerism, Minigood strives to create a novel shopping atmosphere, where consumers can experience a happy, fashionable and healthy lifestyle.

Speaking at the opening Leila Lee, International Franchise Manager, Minigood Global said, “We are excited to launch our franchise in Sri Lanka. With our first store in Rajagiriya we aim to provide people with a casual and fashionable lifestyle providing a shopping experience that caters to their needs. We wish Minigood Lanka all the best and look forward to growing our brand further together.”

Zamrin Mabuthoon, Co-founder and Managing Director Minigood Lanka and KIMO Ceylon, speaking at the launch event said, “We see exciting times ahead as we join hands with one of the fastest growing retail chains in the world that will bring in a variety of products to Sri Lanka consumer. Our first store is over 2100 square feet and spread over two floors. This is the first of three stores we aim to open for Minigood in Sri Lanka for 2018.”

Tasneem Siddeeque, Co-founder and Director Minigood Lanka and KIMO Ceylon added “Minigood is a Korean brand that provides consumers with durable and quality products that are affordable. We strive to create a novel shopping atmosphere for every customer with tens of thousands of new arrivals per month in eight categories. Minigood things are made very simple, of very high caliber material and it is very affordable for everybody.”

Minigood, founded in 2013 in Seoul by Mike Wu, manufactures and markets bags and clothing, household goods, personal care and cosmetic products, office equipment, digital products, and toys. Within the last five years, they have expanded to over 1,000 stores across the worldwide, with many across Asia, Europe and the Americas. At the rate of 20-50 stores monthly, it’s expected that by 2020, 2000 Minigood stores would be opened worldwide, with revenues exceeding US$1 billion. Sri Lanka now joins its portfolio with the new shop located under the Rajagiriya flyover.