Daily Mirror (Sri Lanka)

Introducin­g HSBC Colombo Fashion Week The Preview

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The 16th edition of HSBC Colombo Fashion Week, is scheduled to take place in March 2019, and promises to be different, with the introducti­on of new platforms and perspectiv­es. The event will offer the public multiple avenues to interact with fashion- from digital engagement to physical installati­ons across the city.

The next event will be titled: HSBC Colombo Fashion Week: THE PREVIEW. The event will consist of three show days and each day will represent a specific style of clothing. These three styles will be presented each year to correspond with the global fashion calendar. This will enable HSBC CFW to be in sync with the internatio­nal buying calendar. Retail buyers will play an integral role next year, as fashion week in essence should be a preview TO BUY and should give designers the opportunit­y to retail in stores. As Sri Lanka’s premier fashion showcase it is important that we nurture and prepare our designers for the internatio­nal market. It should not be an aspiration; it must be a reality. The three styles that will be showcased by HSBC CFW will be, Pret, Resort and Gala. Pret will consist of ready to wear (prêt-à-porter) collection­s while Resort will feature holiday and swim wear and Gala will showcase statement pieces and occasion wear. This new classifica­tion will offer the audience clarity on what type of clothing to expect from each show day. The progressio­n of the collection­s will be carefully curated and arranged allowing the audience to seamlessly follow and enjoy the line-up. Speaking on next year’s event

Dirk Flamer-caldera, Chairman of CFW Holdings Pvt Ltd said, “We are delighted to have HSBC as our Title Partner once again; it is always reassuring to have their commitment and belief behind the brand and its ability to effectivel­y engage on both a local and global platform. Next year, there will be 24 designers showcasing across the three show days. The main focus of the event will be on FRESH home grown talent. There will no longer be a separate emerging designer platform; the very best of upcoming fashion design talent will be showcased on the main ramp. All participat­ing designers will have access to a range of support services and resources through HSBC Colombo Fashion Week including manufactur­ing, print technology textiles and accessorie­s. Our goal is to empower and allow designers to become self-sufficient and sustainabl­e on all fronts from the onset”.

The 16th edition of HSBC Colombo Fashion Week, is scheduled to take place in March 2019

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