Introducing HSBC Colombo Fashion Week The Preview
The established HSBC CFW subsidiary events - Fashion Films, Fashion and Food, Art Connect, Music Designed, CFW Afterparties
will introduce exciting new facets and expansions. These events will be accessible to a wider demography and feature a range of Sri Lankan talent. The Work Room formally known as
Knowledge Workshops has been revamped and structured to be much more interactive and will feature local and international personalities who will share their skillset, philosophy and learnings with the city.
Student Space is a new subsidiary event curated to be student centric and will provide special permissions and opportunities. Together with Hi!! Online, CFW is launching CFW Influence; a digitally driven media programme to empower and inspire local (and Sri Lanka’s personalities based abroad) bloggers and influencers within the fashion context. The content turned out will be progressive, relevant and thought provoking. HSBC CFW 2019 will also see the launch of Ramp2retail a much anticipated, efficient retail platform that will be both a physical and digital platform allowing the smooth, timely transition of garment to buyer. The aim is to secure revenue for designers ensuring feasibility of participation. Thus, reinforcing the event concept of “preview to buy”. Another addition to the HSBC CFW portfolio is Island
Source which is a progressive initiative promoting traditional Sri Lankan crafts and resources, encouraging designers to explore and incorporate them into their design process, promoting sustainable designs and sharing returns with the wider craft community.
Dirk went on to say, “This year we have a new and very strong, professional team behind the show. There will be a specialist overseeing each component. We definitely have a demanding few months ahead of us but I feel we certainly have the right team in place to make the upcoming showcase a unique success”.
“We are delighted to support HSBC
Colombo Fashion Week for the 12th consecutive year. With the proposed changes to the overall event in 2019, we are excited with the fresh new format and look forward to the additional subsidiary events such as Fashion Films, Fashion and Food, Art Connect, and Music Designed. More importantly we look forward to welcoming our customers at this much sought after event”- Mark
Prothero, Chief Executive Officer, HSBC Sri Lanka and Maldives.
HSBC CFW 2019 will also see the launch of Ramp2retail a much anticipated, efficient retail platform that will be both a physical and digital platform allowing the smooth, timely transition of garment to buyer. “We are delighted to support HSBC Colombo Fashion Week for the 12th consecutive year. With the proposed changes to the overall event in 2019, we are excited with the fresh new format and look forward to the additional subsidiary events such as Fashion Films, Fashion and Food, Art Connect, and Music Designed. More importantly we look forward to welcoming our customers at this much sought after event” MARK PROTHERO, CHIEF EXECUTIVE OFFICER, HSBC SRI LANKA AND MALDIVES.