Softlogic Life amongst top ranked brands at Asia Insurance Industry Awards

Softlogic Life made it to the top three insurance companies in the prestigious ‘Life Insurance Company of the Year’ category at the 22nd asia Insurance Industry Awards 2018.

Softlogic Life was the only Southasian Insurance Brand to be shortlisted as a finalist in the above category at this year’s edition.

Organized by Asia Insurance Review Magazine, Softlogic Life was shortlisted for this coveted accolade for encouraging the growth of life insurance as a core component of the financial industry while showcasing leadership, product innovation and excellent customer service through different service channels.

Now in its 22nd year, the Asia Insurance Industry Awards has become a much sought-after mark of excellence and peer group endorsement for insurance players and professionals in the market.the Awards have been hosted annually since 1997 by Asia Insurance Review— the voice of the insurance industry of Asia for the past 27 years. Forty seven insurers, brokers, risk managers, service providers and industry leaders from the region made it to the list ofthe top finalists of this year’s edition under 15 categories.

Being shortlisted for the ‘Life Insurance Company of the Year’ award, the Asia Insurance Industry Awards recognised soft logic Life’s track record in innovation and growth, leadership in product portfolio, a broad strategic vision, a high level of employee satisfaction and a strong commitment to meet customer demands. As the fastestgrowing life insurance company in Sri Lanka, Softlogic Life was the quickest in the sector to reach revenue of Rs. 7.5 billion.

Over the last few years, the Company has actively embraced creativity and disruptive innovation such as its Life Up smart application, One Day Claim Settlement initiative, Digital Branch concept, Medicine to Door Step service, Express Digital Policy Issuance, Per Day Insurance and a bundle of digital-first initiatives to elevate the standards of Sri Lankans by bringing together world-class solutions that enhances quality of life of their customers.

Recently, Softlogic Life unveiled ‘Softlogic Life Premier Health Benefit’, the country’s largest health insurance benefit to date, offering a cover up to Rs. 50 million a year.

The latest insurance offering provides a number of ‘industry- first’ health care benefits for individuals and their families, opening up the best of medical care the world has to offer. A worldwide hospitalization cover and cashless claim settlement service that serves as a financial relief particularly in the case of an emergency while travelling abroad are core features of this product.

Softlogic Life Insurance PLC is a subsidiary of Softlogic Capital PLC and is part of the Softlogic Group, which is recognised as one of Sri Lanka’s most diversified and fastest-growing conglomerates, with interests in healthcare, retail, ICT, leisure, automobiles and financial services. Significant stakeholders in the company also include FMO and DEG, who are rated ‘AAA’ Development Financial Institutions from the Netherlands and Germany, respectively.