Sri Lanka promotes apparel at South Africa ATF fair
Sri Lanka for the first time showcased apparel products at the International Apparel, Textile and Footwear (ATF) trade exhibition held recently, at the Cape Town International Conference Centre in South Africa.
The ATF trade exhibition is the largest trade fair for apparel on the African continent. It has become the premier sourcing event bringing together international suppliers, manufacturers, service providers and buyers all under one roof.
Five Sri Lankan companies, namely, Factory Style Lanka (Pvt.) Ltd, Meansha (Pvt.) Ltd, Prabha Textile Industries, Scantex (Pvt.) Ltd and Suntex Weaving Industries (Pvt.) Ltd successfully participated in the trade fair under the Economic Diplomacy Programme of the Foreign Affairs Ministry. The Economic Diplomacy Programme is being implemented in 10 Sri Lankan missions abroad in emerging markets to bring tangible economic benefits to the country through economic promotional activities. At this exhibition, Sri Lankan exporters exhibited products ranging from children wear, women’s wear, men’s wear, sweaters, pullovers, towels, bed linen, handloom textiles, home textiles and high-quality outdoor equipment, etc.
They were able to meet potential buyers and partners from the Southern African region.
The exhibitors also took part in the fashion show showcasing a collection of made in Sri Lanka men’s wear and women’s wear designs, which attracted many visitors.
The promotional campaign was also carried out at the pavilion to create awareness on Ceylon Tea and tourist attractions of Sri Lanka among the trade fair visitors.
The exhibitors were satisfied with the firm inquiries received for Sri Lankan products from the importers and distributors.
The three-day event concluded on November 22, 2018.