Daily Mirror (Sri Lanka)

Yamaha Music Centre

A wonderland of sound & music at the

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As yet another holiday season rolls around there’s a certain magic in the air and in keeping with the spirit of Christmas, the Yamaha Music Center reveals its mega year-end sale, in tune and on time for the season. This year’s extravagan­za promises to be biggest and best year yet, with the widest range of musical instrument­s, profession­al audio equipment, home audio equipment, music production tools and a host of other state-of-the-art products that cover

just about every sound and genre you can imagine. For over ninety years, as pioneers in the field, The Yamaha Music Center has ensured the world’s best brands are available at a single outlet, with additions and exciting new features added on regularly. This year saw the unveiling of The Yamaha Pro Studio the island’s foremost studio and a cuttingedg­e recording complex, situated on the first floor of the flagship store. This gives visitors to the outlet the ability to audition any piece of equipment they desire, experience it in a live setting,

record performanc­es at the venue and even receive free demonstrat­ions or tutoring from in-house profession­als. All items available will be on discount all the way until the end of 2018 and to ensure no one misses out, the store will be open even on weekends. It goes without saying that to the music lover or aficionado there is no better gift than that of music. Whether for the pleasure of listening, participat­ing or playing. The Yamaha Music Center is delighted to be a part of this exchange and does indeed cover a variety of price points so everyone from profession­als to beginners are catered to. In fact, musician Billy Joel probably said it best with his quote “I think music in itself is healing. It’s an explosive expression of humanity. It’s something we are all touched by. No matter what culture we’re from, everyone loves music.”

However what The Yamaha Music Center is most focused on in the present, through initiative­s like the immensely successful Music Project, is the impact of music on developmen­t, learning and social skills, which benefit children of all ages. It has been known and indeed demonstrat­ed for some time now that musical experience­s during a child’s formative years can accelerate brain developmen­t; particular­ly in the areas of language acquisitio­n, reading skills and motor developmen­t, while music also gives them the invaluable gift of selfexpres­sion. In fact, the gift of a musical instrument is an investment that will keep paying rich dividends throughout their life. Helping instil in them a sense of purpose, boosting imaginatio­n, and teaching them the value of hard work and patience in the way a more convention­al present such as a toy or smartphone simply cannot. Even if your child is unsure of what they really like, as children often are, bring them over to the Yamaha Music Center and let them try their hand at whatever strikes their fancy at the time, without even making a purchase. After all, the Music Center isn’t just a store, but a literal playground for enthusiast and music lovers of all ages. For the hardcore music devotee, the Music Center provides a veritable wonderland of audio delights from some of the world’s foremost brands including a wide range of musical keyboards, guitars, digital pianos, drum and percussion instrument­s, pianos, wind instrument­s, home theater systems, Bluetooth speakers and headphones, complement­ed by the most comprehens­ive range of cutting-edge profession­al audio gear. All of which will be offered at discounted rates until the end of 2018. So whether you’re gifting yourself something you’ve been waiting for all year, or looking for the perfect product for that special someone in your life, the Yamaha Music Center has you covered, with special discounts, the widest range from the best brands and other seasonal surprises. The Yamaha Music Center is situated at No: 296 Bauddhalok­a Mawatha, Colombo 07.

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