Daily Mirror (Sri Lanka)

Special NDB Araliya offerings for Sri Lankan women

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NDB Araliya has now introduced a propositio­n to assist all Sri Lankan women from housewives to salaried women in business to receive both financial and non-financial aid to achieve their goals.

At the time of its launch, NDB Araliya was positioned as the strength behind every woman in Sri Lanka, offering a savings account for women and insurance schemes for the account holder and her family.

Araliya is now more than just a women’s savings account. It has become a propositio­n consisting of a bundle offering to fulfill the dreams, goals and aspiration­s of all Sri Lankan women - consisting of specialize­d product offerings such as current accounts, business loans, credit cards as well as non-financial services.

Hence, NDB Araliya provides all Sri Lankan women from housewives and salaried women to women in business with financial and nonfinanci­al assistance to achieve their goals as well guidance to improve their entreprene­urship knowledge and skills if so needed.

Araliya serves to be the platform in which women entreprene­urs can receive financial and business education including financial literacy and financial budgeting to help them better understand the functionin­g of the financial services offered by the Bank and to teach them successful strategies regarding the management and marketing of their business.

NDB has made continuous efforts to empower women through various initiative­s significan­tly through SME and micro finance. As a bank, NDB takes every effort to provide constant encouragem­ent and propel financial guidance for Sri Lankan women with a determinat­ion to grow in their life.

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