Daily Mirror (Sri Lanka)

Importance of E-commerce in our life

- S.T.D. ARIYARATHN­A Eastern University of Sri Lanka

Today, we spend more time on the

Internet. For work, study, business and entertainm­ent and therefore ecommerce is at the heart of the internet.

Let’s discuss why e-commerce is important for our life. When we want to buy a certain product, sometimes we cannot purchase the needed item at a low price.

Then we can go for this item online that is easy and less costly than traditiona­l methods because a lot of cost included in the traditiona­l methods such as security and inventory costs, do not arise.

E – Commerce is important for local retailers so that they can sell or expand their business, products and services by reaching a wider market.

E-commerce also allows people to create new and innovative products and services such as online courses, gifts etc. Students, who enroll in traditiona­l courses, have to visit the study centre each day. It does not provide flexibilit­y and freedom for the learners.

That’s why online courses and online degree programs are popular around the world.

The next important thing in E – commerce is low maintenanc­e cost. There are various online store builder platforms, which update automatica­lly and websites get automatic updates. The investment for an online store is a onetime task and operationa­l cost and maintenanc­e cost is also minimum.

E – Commerce is also able to retain more customers. Because when someone buys goods and services online, their identity and preference remain saved in the data base of sellers.

E-commerce owners use that date to attract and retain customers with new products and service updates. Therefore, the country should look to the future with e – commerce.

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