Singer ‘Most Popular Brand Name’ for 13th consecutive year
The number one trade name ‘Singer’ which reigned as the top trade name for the past twelve years continues its legacy for the 13th year when the brand was awarded the Most Popular Brand of the Year at the recently held Slim-nielsen award ceremony.
Sri Lanka Institute of Marketing in collaboration with the top market surveying institution, Nielsen conducted their annual awards ceremony at the Water’s Edge Hotel. Apart from the Most Popular Brand, Singer has won the Consumer Durable Brand of the year award too for the consecutive 13th year. This accolade itself a true testimony to the solid trust customers have bestowed on Singer brand name over the years.
The award is considered by the voting of island-wide consumers of a spectrum of age categories and purely based on people’s choice.the survey is conducted covering many fields such as films, tele dramas, media, brand names, media representatives, advertisements and etc. to find out the most popular names annually and considered as most prominent such annual event of the country.
Singer Sri Lanka’s Marketing Director Kumar Samarasinghe considers this award as finding out the best of the best in relevant fields and take the opportunity to thank Sri Lankan consumers for voting for Singer for over a long period of thirteen years.
“Among the giants of many market brands, becoming the number one brand is no easy task. It is for the long term trust of the consumers brought this victory for Singer. This cannot be done by individually. It is possible with a well-organized teamwork. While we serve the customers as a team we always consider our duties giving top priority. Singer Srilanka has a 143-year history and has introduced world renowned brands to the local market other than Singer and Sisil brands such as Sony, Samsung, Sharp, Hitachi, Huawei, TCL, Beko, and Delletc. and over 50 other brands to be purchased in over 1500 models from islandwide showrooms. We always want to introduce world’s newest products to the local market. Our each and every product comes with an incomparable guarantee and a trusted after sales service. Our network of service centres always allow the consumers a speedy repair”.
Singer Sri Lanka is conducting many Corporate Social Responsibility Projects throughout the year. The clean drinking water projects and medical equipment donation for blood sample testing in Kidney decease affected areas are two pilot projects by the Singer. Singer also support to develop sporting skills of school fraternity while sponsoring mercantile sports events. A big amount of the company’s profit is allocated to hundreds of social welfare projects.
Singer Sri Lanka’s Chief Executive Officer Mahesh Wijewardena said he share the pride of Singer’s continuity as the most popular brand for 13 long years and highlighted the fact that this achievement has been possible due to dedicated service of all Singer employees who worked as a team.
“We have come a long way with trusted excellence. There is no single house in the country that has not using Singer products. We have started with internationally acclaimed Singer sewing machine and now have widen our horizon in education, agriculture, communication, industrial and many more sectors. All our products and services are available in Singer Plus, Singer Mega and Sisil World showrooms and in future we hope to expand our branch network with new state of the art showrooms. Opening of new branches and upgrading of existing branches will be done allowing a smooth service to all customers”.
“We always keep a sensitive eye on the market trends and willing to adjust according to consumer needs assuring quality of the products and services. We have reached the consumer with an excellent service which is the secret of winning the Most Popular Brand name award for a long time. I also make this an opportunity to thank our customers who have bestowed their trust on us over the years”.