Samsung named People’s Youth Choice Brand of the Year once again
Samsung, Sri Lanka’s largest smartphones and consumer electronics Brand was awarded People’s Youth Choice Brand of the Year at the recently concluded SLIM Nielson People’s Awards held at Waters Edge.
This is the second year in a row that Samsung has become People’s Youth Choice Brand of the year while also being nominated in the categories of SLIM Nielsen People’s Brand of the year and SLIM Nielsen People’s Durable brand of the year.
The South Korean conglomerate has illustrated unwavering consistency maintaining its dominance. Samsung continues to display its determined supremacy due to its innovative products coupled with aggressive marketing initiatives, which have contributed to the brand’s success in Sri Lanka and worldwide. Samsung began its journey in Sri Lanka in 2010, and in over a decade, it has grown into one of the country’s biggest consumer product companies.
Commenting on the occasion, Hanbae Park - Managing Director, Samsung Sri Lanka, said, “We are truly humbled to receive these awards for the second consecutive year because it truly underscores the fact that Samsung holds a big appeal to Millennials who clearly have high aspirations for their lifestyle. As Sri Lanka’s No.1 Consumer Electronics Brand, Our products appeal to all ages, especially the Millennials have been captivated by the diverse range of Samsung smartphones and introducing world’s firsts such as HDR10+ Smartphone Display, Infinity Display Designs, Quad Camera, Bluetooth S Pen, Ultrasonic Finger print sensor, Wireless Power share, Water and Dust resistant devices, etc.
“We have also combined flagship features with affordability in the Mass category. Samsung also appeals to the audience with its State-of-the-art viewing experiences which produce truly life like images and sounds with the QLED 8K which will be coming soon to Sri Lanka.
“Winning this accolade in a quick succession over two years amidst still competition from many high profile brands demonstrates Samsung’s ability to keep ahead of the curve when it comes to new technology and innovation is it from clear fine visual definition to energy savings to healthy cooking. We perceive immense scope to entrench the brand credentials of Samsung further in Sri Lanka. We thank the Sri Lankan youth for keeping us in their hearts”.
Slim-nielsen Peoples Awards are organized by the Sri Lanka Institute of Marketing, the national body for marketing in Sri Lanka, in association with Nielsen Company, probably the largest marketing research company in the world. These awards reach out to masses to learn their favorite brand which is what makes these awards truly special as they reflect the customer’s choice.