PLC recognised in Brand Finance Index 2019
People’s Leasing (PLC) the leading non-bank finance company in Sri Lanka was ranked as the best non-bank finance company in Sri Lanka in the ‘Brand Finance Index - 2019’ for the second consecutive year and was also ranked as the ‘Most Loved Brand’ in the Financial Service sector.
Brand Finance Index rates the most valuable and strongest brands in Sri Lanka in LMD’S Brands Annual Magazine and is the pioneering brand valuation firm in Sri Lanka.
Brand Finance Lanka has done brand ratings on People’s Leasing, taking into consideration the company’s achievement of brand value of Rs.8.7 billion and its AA credit ratings in 2019. Further, Brand Finance has endorsed People’s Leasing as a finance company that offers diverse financial solutions under one roof and as a company with a strong and loyal customer base.
Brand Finance has further endorsed People’s Leasing as a company that has a blend of state sector credibility and private sector efficiency that gives the strength to have an edge over other finance companies in Sri Lanka.
The 100 Most Valuable and Strongest Brands are determined by the data collected by an independent marketing research company and with the finance and non-finance information on listed companies publicised by the Colombo Stock Exchange. Brand Finance Lanka, that probes into finding values and robustness of Sri Lankan brands, has its head office in London which has presence via a network of branches in many countries including Sri Lanka.
Brand Finance Company’s Managing Director Richard Haig, pronouncing People’s Leasing as Sri Lanka’s best non-bank finance company at ‘Brand Finance Awards - 2019’ said: “PLC has established brand loyalty amongst its customers by having a strong islandwide branch network and by providing diverse financial services in a customer-friendly and hassle free manner.”
Speaking on PLC becoming the most preferred non-bank finance company in Sri Lanka in the Brand Finance index, People’s Leasing Marketing Deputy General Manager Laksanda Gunawardene said that Brand Finance Lanka is the foremost rating company for brands in Sri Lanka.
“Brand Finance Lanka endorsed PLC as the most preferred nonbank finance company in Sri Lanka twice in a row; in other words endorsing the credibility of PLC’S services for the public awareness. This endorsement has exposed the loyalty of our customers towards PLC and its services. Hence our customers can be happy for taking a wise decision to retain with PLC for their diverse financial needs,” he said.
People’s Leasing started its business operations in 1996 as a wholly owned subsidiary of one of the largest state banks in Sri Lanka, the People’s Bank.
People’s Leasing is the highest rated non-bank financial institution in the country with three ratings: “B -” a rating one notch below Sovereign from Fitch Ratings International, and Company also possesses a local rating of “Aa-(lka)” from Fitch Ratings Lanka Limited. The company was also recognized as one of the best corporate citizens of the country by the Ceylon Chamber of Commerce.
PLC’S financial service product portfolio includes; leasing, auto loan, fixed deposits, investment solutions, housing and business loans, gold loans, margin trading, factoring and Islamic financial solutions.
People’s Leasing conglomerate consists of six subsidiaries namely, People’s Insurance PLC, People’s Micro-commerce Ltd., People’s Leasing Property Development Ltd., People’s Leasing Fleet Management Ltd., People’s Leasing Havelock Properties Ltd. and its latest foreign venture Lankan Alliance Finance Ltd.
The uniqueness of People’s Leasing is its strength and the stability to provide diverse financial solutions under one roof to its customers, thus enabling the customers to obtain convenient and customer friendly services.