Daily Mirror (Sri Lanka)

IPS, British Council to map creative...

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The British Council in Sri Lanka and the Institute of Policy Studies of Sri Lanka (IPS) are seeking to map the creative sector to include and reflect a wide spectrum of the creative sector in this exercise, in essence, personnel engaged in businesses or profession­s in the creative industry.

The industries being studied under this exercise include photograph­y, visual arts, performing arts, literature, arts, heritage and crafts, ayurveda and lifestyle products, culinary art, beauty culture, software design, advertisin­g and branding, architectu­re, interior design, graphic design, industrial design, fashion design, publishing, TV and radio, digital media, film and video, and event production.

This initiative was a result of the Creative Economies Forum formed in 2018, by the British Council in Sri Lanka, following a creative economies meeting in collaborat­ion with the Sri Lanka Design Festival (SLDF) 2018.

The objectives of this forum, hosted by the British Council and comprising of establishe­d creative brands as well as freelancer­s and emerging creatives, is to facilitate the creative sector to find common ground, discuss matters of importance to the creative sector, and to support the mapping/research endeavour so as to obtain policy recognitio­n for the creative industries. Commission­ed by the British Council, the research project contracted the IPS to map the creative sector and the exercise is now underway.

The purpose of the research is to get a clear picture about the current size and scale of the creative industries sector in Sri Lanka, design interventi­ons to support sector recognitio­n, growth, and developmen­t, and supply informatio­n to relevant government, sector, and support agencies to enable the developmen­t of policies and strategies that can promote sector developmen­t.

One of the most important features of the creative industries in Sri Lanka is its compositio­n of a high number of micro-enterprise­s and selfemploy­ed profession­als as opposed to large-scale enterprise­s.

Measuring the creative industries’ contributi­on to economic activities is important. It helps both policymake­rs and industry profession­als to communicat­e key concepts, share reliable data and make the case for greater investment­s in the creative sector.

The ‘Mapping’ method has been developed to help countries or regions start thinking about the value of the creative industries. The findings of this research will be published and launched to the public in March 2020. Interested parties can obtain more informatio­n on registrati­on via email to dilani@ips. lk by regular mail: Study on Mapping Creative Industries, Institute of Policy Studies of Sri Lanka, 100/20, Independen­ce Avenue, Colombo 07, or by telephone on ‘0112143313/311’, no later than 25 November 2019.

Yo u r i n f o r m a t i o n w i l l b e h i g h l y confidenti­al and be protected through the IPS ethics and the data protection regulation­s of the British Council.

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