Daily Mirror (Sri Lanka)

Increased efforts on marketing urged to link SMES with supply chains

- By Nishel Fernando

„Strong institutio­nal structure, links to supply chain key for SMES to benefit from access to finance, credit

„CB Governor says SL has not paid enough attention to marketing to link SMES and MSMES with supply chains

„Notes SL’S current institutio­nal architectu­re supporting developmen­t of SMES remains weak due to poor coordinati­on „

The Central Bank (CB) has called for a robust institutio­nal structure and more efforts on marketing to connect micro, small and medium-sized enterprise­s (MSMES) with supply chains in order to reap the full benefits of financial accessibil­ity and credit supplement initiative­s.

“In my view, most intractabl­e problem is marketing. If the marketing channels are cleared, even access to financing and everything else become much easier,” CB Governor Dr. Indrajit Coomaraswa­my said.

He was speaking at the 32nd Annual Conference of the Asian Credit Supplement­ation Institutio­ns Confederat­ion, held in Colombo, yesterday.

“In Sri Lanka, we had numerous SME developmen­t programmes. However, we tended to focus on production function and not paid enough attention to marketing to link up SMES and MSMES with supply chains in their own locality or in the regional economy or cross border,” he added.

The CB has also identified that training and access to informatio­n and technology as crucial areas, which require effective interventi­on in creating a conducive environmen­t for SMES to benefit from financial accessibil­ity and credit supplement initiative­s.

However, Dr. Coomaraswa­my underlined that the current institutio­nal architectu­re supporting the developmen­t of SMES remains weak in Sri Lanka due to poor coordinati­on and cooperatio­n among various institutio­ns.

“Speaking from my own experience in Sri Lanka, we have a plethora of institutio­ns. However, there are challenges in terms of coordinati­on and cooperatio­n. Therefore, I think it’s important to rationalis­e the institutio­nal structure to support SME developmen­t to ensure there’s strong cooperatio­n and coordinati­on across institutio­ns,” he said.

Dr. Coomaraswa­my stressed that a robust institutio­nal structure is vital in creating an environmen­t for making financial accessibil­ity and credit supplement initiative­s more effective for SMES.

According to the CB, over 75 percent or over one million of businesses in Sri Lanka are MSMES, employing 45 percent of the labour force while generating 52 percent of GDP. Hence, Dr. Coomaraswa­my emphasised that the MSMES are a vital sector for the country’s economic growth.

The CB, with the assistance of the Internatio­nal Finance Corporatio­n (IFC), has recently concluded a financial inclusion survey to measure and understand the overall landscape of the financial inclusion levels across the country. “The survey was conducted successful­ly covering all the districts of the country and the final document is close to finalisati­on and is expected to be launched at the end of this year,” Dr. Coomaraswa­my revealed.

The CB in consultati­on with the IFC is also in the process of developing a national financial inclusion strategy (NFIS), in order to enhance the financial accessibil­ity for MSMES.“THE CB’S regional department together with the IFC have identified the relevant government, semi-government and private institutio­ns and academia as stakeholde­rs for the NFIS,” Dr. Coomaraswa­my added.

He noted that the NFIS would be based on four policy pillars—digital finance and payments, MSME finance, consumer protection and financial literacy and capacity building.

Further, the CB also launched the Roadmap for Sustainabl­e Finance in Sri Lanka in the mid part of this year. The roadmap in particular is expected to play a critical role in mitigating these adverse climate-related shocks.

 ?? PIC BY PRADEEP DILRUKSHAN­A ?? Dr. Indrajit Coomaraswa­my
PIC BY PRADEEP DILRUKSHAN­A Dr. Indrajit Coomaraswa­my

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