Daily Mirror (Sri Lanka)

Daraz.lk prepares for 2nd highly anticipate­d ‘11.11’ mega sale

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Daraz.lk, a subsidiary of Alibaba Group, announced that its highly anticipate­d and rewarding mega sale ‘11.11’, themed the ‘World’s Biggest Sale’, would kick off November 11.

The company has witnessed exponentia­l growth over its three-year run and has grown its network of sellers resulting in one of the biggest assortment­s available online.

Compared to the previous year, the platform’s seller community has grown from 8,000 to almost 26,000, with almost 1,000 more joining every month.

This strong community is capable of providing one million products live on Daraz. lk today, promising one of the largest ‘11.11’ experience­s for online shoppers in Sri Lanka this year.

Having partnered with popular brands like Avirate, LICC, Vantage, Dilly and Carlo, Emerald, Signature, Giordano, TOFO, BATA and Mimosa, as well as its own fashion brand Daraz Select, Daraz’s 11.11 will be featuring discounts of up to 80 percent.

November 11 will also see the launch of brand new collection­s by Marvel and Disney as well as a range of Sri Lankan Cricket T-shirts. 25 percent discounts are also available on branded watches from Casio, Titan, GMT and Ferrari. Exciting bundles and watches will be on offer, and to top it all off Daraz will be offering free shipping during the 11.11 campaign.

Thanks to Daraz’s multitude of brand partnershi­ps, 11.11 will boast a wide range of the latest electronic­s from selected brands. Special discounts on many of the electronic products will be available to customers of 11.11 and they will also have the opportunit­y to witness the launch of Gopro 8 to the market courtesy of Daraz.

Popular smartphone brands will also be featurin glatest mobile phones, some of which include the iphone 11 and the One+ 7T, Huawei nova 5T and Samsung Note Series at lowest prices in the market on Daraz.

However, the cherry on top will be the Samsung Galaxy M30s with its monster battery of 6,000mah, which is not available in any other physical or online store in the country. This will be available for purchase only through Daraz Exclusives. All types of accessorie­s for any mobile phone will also be available.

Also, two motorbikes will be up for grabs via a special raffle draw that will take place during 11.11. Discounts of up to 40 percent will be on offer for selected brands, while freebies galore and shake shake vouchers will also be available to customers of 11.11.

Daraz’s FMCG is made up of four categories: Health and Beauty, Mother and Baby, Groceries and Pet Supplies. During 11.11 a number of the products from each of these categories will be available at discounts of more than 70 percent. The platinum sponsor for 11.11, Unilever, will also feature a number of its brands.

Daraz offers a three to five day delivery period for all FMCG products as well as the promise of the very best prices during 11.11.

A range of global and local brands have partnered with Daraz, with Unilever leading as the Platinum partner, followed by Samsung, Browns and Company PLC, Reckitt Benckiser, Vantage, HP, and Avirate as Gold partners.

Leading banks in the country, Sampath Bank, Commercial Bank, HNB, HSBC, NDB, Seylan Bank, Bank of Ceylon and People’s Bank have joined Daraz 11.11 with a selected few offering a further 10 percent off over the already discounted prices, as well as easy monthly installmen­t plans.

 ??  ?? Daraz Chief Operations Officer Dharshika Attaanayak­e, Daraz Chief Commercial Officer Muditha Thebuwane, Daraz Managing Director Rakhil Fernando, Daraz Mascot, Daraz Marketing Head Heshan Perera, Unilever Sri Lanka Ltd National Account Manager Pemal Panditha and Daraz Partnershi­p Head Dulika Jayamanne
Pic by Waruna Wanniarach­chi
Daraz Chief Operations Officer Dharshika Attaanayak­e, Daraz Chief Commercial Officer Muditha Thebuwane, Daraz Managing Director Rakhil Fernando, Daraz Mascot, Daraz Marketing Head Heshan Perera, Unilever Sri Lanka Ltd National Account Manager Pemal Panditha and Daraz Partnershi­p Head Dulika Jayamanne Pic by Waruna Wanniarach­chi

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