HNB calls on all Sri Lankans to be champions of the savings habit this World Thrift Day
Sri Lanka’s largest retail sector bank, HNB PLC marked the conclusion of an extended one and a half month savings promotion campaign with an enthusiastic message of support to the bank’s loyal and valued customers in celebration of World Thrift Day 2019.
October is always an exciting time at HNB as the bank’s year-round efforts to encourage Sri Lankans of all ages to save as much as they can, while paying special attention towards inculcating the savings habit among the bank’s youngest customers.
This year, HNB’S efforts really kicked into highgear with the launch of a revamped new edition of the Singithi ‘Giftober’ Savings month. One of the bank’s most popular annual initiatives, this year’s promotion kicked off from the 17th of September, and provided the bank’s youngest customers with the change to get the maximum value on their deposits and linked to a host of exciting new toys, electronic devices ideally suited for the bank’s increasingly digitally savvy young customers.
In keeping with its mission to offer customer value that is maximised and personalised, this year’s savings promotion will offer an unprecedented range of gifts to Singithi depositors starting from items such as Hnb-branded mugs and schoolbags to a selection of the most popular electronic devices, including headphones, Bluetooth speakers, MI fitness trackers and mobile phones from Samsung, Nokia and Apple. Additional gift options also include tablets, laptops, Smart TVS and gold sovereigns.
In order to put the most choice in the hands of its customers, HNB has also partnered Abans, Singer, and Softlogic in order to provide depositors with the option of redeeming vouchers of equivalent value at any of their retail outlets.
“The lifestyles of Sri Lankans are changing at an ever-faster rate and this has been accompanied with a major shift in spending and savings habits. While many of us tend to believe that these factors make it even harder to be thrifty, the truth is that technology has given us the visibility and control over our savings to make the entire process extremely easy. Where in the past, a person had to be disciplined in how and when they set aside their earnings in order to ensure that they save, today these processes are all accessible with ease for HNB customers.
“This unprecedented level of convenience gives each of us the opportunity to change how we view our savings habit. It’s no longer tedious, but actually fun to save. Especially when we link our savings to a particular goal, something that excites us or inspires us to pursue our passions, that is when the true power of a firm savings habit manifests itself. Our goal at HNB is to help more customers to this realisation, so that they too can unleash their full potential, and each become champions of the savings habit,” HNB Assistant General Manager - Deposits & Remittances, Kalum Wijesooriya explained.
A dominant market leader and trailblazing trendsetter in the domestic banking industry, HNB has emerged as the preeminent financial partner to Sri Lankans from all walks of life, having established a reputation for blending the best product and service innovations with cutting-edge technologies and deeply personalised customer service, HNB is today considered a powerful change-leader in the Sri Lankan industry.
Over the recent past, the bank has introduced numerous innovations to the domestic market including its increasingly popular mobilewallet HNB Solo, as well as Asia’s first-ever fitness linked savings product the HNB FIT Account, together with a host of other products including Sri Lanka’s first pre-paid Visa cards specially designed for teenagers, Wally-e – each with the overarching goal of leveraging the power of technology to streamline the banking experience thereby empowering customers across the island with instant access to the most innovative products and services in the market.
Operating through 251 customer centres across the country, HNB is one of Sri Lanka’s largest and most innovative banks, having won recognition from numerous international and local institutions for its achievement of excellence in diverse fields. HNB was also the first Sri Lankan bank to obtain an international credit rating and was assigned a foreign currency issuer rating of B1 on par with the sovereign rating by Moody’s Investors Service, while it has a national long term rating of AA- (lka) by Fitch Ratings (Lanka) Ltd.