Daily Mirror (Sri Lanka)

‘NIROGI’ FOOTWEAR COLLECTION

FROM DSI ENSURES A SAFE, HEALTHIER AND COMFORTABL­E FUTURE

- By Randheer Mallawaara­chchi

Hyperglyce­mia is a complicati­on which everyone should fear, and strive to avoid. If inflicted, and uncontroll­ed, it could take away years of a patients life; years that could be spent in perfect health with the ones that matter. Diabetes is a silent killer, and most of the time the patient isn’t even aware of infliction. High sugar concentrat­ions damage blood vessels, and nerves which transfer to the brain can potential die out. Once these nerves fail to respond to stimuli, it causes neuropathy.

Neuropathy slows down the recovery of wounds, even if it is a mundane cut. Therefore a patient should remain wary of every potential injury which they can receive, in each part of the body. That is where the importance of footwear comes under the spotlight. The use of some footwear runs the risk of causing minor cuts, if worn in an improper manner, or when the shoes gets damp.

DSI is synonymous within the Sri Lankan market as a responsibl­e, and a highly coveted footwear provider. It has continuous­ly remained in the hearts of consumers due to its efficient distributi­on, carried out through its distributi­ng arm D.samson and Sons (Pvt) Ltd., which is recognized as the country’s premier business conglomera­te and leading manufactur­er of footwear in Sri Lanka It is natural that it has an inherent concern over all its target audience. Leaving none behind, DSI has establishe­d close relationsh­ips with Nirogi, and ultimately launched a comfortabl­e footwear collection for diabetic patients.

The Nirogi footwear collection needs to be put under scrutiny, for World Diabetes Day is best celebrated by evaluating the options that would permit a patient to live a better, healthier and comfortabl­e life. The dedicated agents of DSI took this opportunit­y to enlighten the entire community on the significan­t relief which is offered, if they are to experience the product first hand.

What is the importance of footwear for diabetes patients?

Footwear is a key element which any diabetic patient needs to focus on . The feet of a patient is highly sensitive. Shoes have to be tailor-made specifical­ly for the patient’s condition. Nirogi is a specially designed footwear collection for diabetes patients. They are manufactur­ed with the intent of providing comfort and a therapeuti­c relief for those suffering, or prone to ulceration. Wearing these footwear gives a patient the much needed ease of mind, since they will be able to engage in their daily routine without the fear of getting injured. The goal of Nirogi is to prevent complicati­ons such as ulcers and calluses from forming on a patient’s feet.

How are the Nirogi footwear produced, and what is the comfort which a user can feel?

A pair of Nirogi diabetic shoes have a set of unique features. It is made with a single lining, which means that the interior is not threaded or stitched. This protects the user from cuts and wounds. The lining is soft, and this prevents wound manifestat­ion. An adjustable velcro strap is implemente­d, which can be maneuvered according to the patient’s requiremen­t.

Overall, the Nirogi collection comes in 7 attractive designs. Out of this collection, 2 of the designs come with removable insoles, which makes it simpler to receive medical treatment, if ever needed.

What is the affordabil­ity of these products?

The Nirogi footwear collection is offered to the society as a part of DSI’S CSR project, and thus profit maximizati­on isn’t held in high regard. Therefore, DSI, taking the welfare of the beloved customers into considerat­ion, has marked the price of this footwear collection from Rs.1399 onwards. Considerin­gly, this makes the products more affordable, which means that it ensures accessibil­ity for a wider target audience.

Speaking of accessibil­ity, what is the availabili­ty of these products?

The collection is made available around the island, and can be purchased in most of the DSI showrooms. It is made sure that it is available in one key showroom in every city throughout the island. A selection of these key showrooms include the ones establishe­d in Anuradhapu­ra, Avissawell­a, Borella,

Dehiwela, Dambulla, Embilipiti­ya, Galle, Gampaha, Jaffna, Kandy, Kurunegala, Maradana, Matara, Narahenpit­a, Negombo, Nugegoda, Nuwara Eliya, Colombo (Pettah), Ragama and Ratnapura.

Why should a patient consider using Nirogi footwear?

The Nirogi footwear collection is actively endorsed by the Sri Lanka Medical Associatio­n as an authentic product which delivers on its promises. This fascinatin­g footwear collection is introduced to the public as a result of the Memorandum of Understand­ing signed between D. Samson and Sons(pvt) Ltd and the Nirogi Lanka project of Sri Lanka Medical Associatio­n.

Specificat­ions for each product is received through experience­d, reliable profession­als which is the reason for its continued sustained growth. The difference of the diabetic footwear collection from an average version is the fact that the comfort that can be received is enhanced.

It encompasse­s different styles and preference­s of the user, and that is an aspect which any product should strive to achieve. DSI attempts to the best of its effort to make the product stylish and fashionabl­e, since it properly understand­s that diabetic patients are reluctant to show that they are inflicted by the disease.

Does DSI plan on introducin­g similar footwear collection­s in the near future?

The Nirogi collection is already a splendid gift for a diabetes patient; and they are those who need all the care that they can get. However, that is not to say that there isn’t any room for improvemen­t. DSI wishes to further improve and modify the collection so as to include further comfort, while offering a stylish look during the process.

What is the message that DSI wish to deliver to the society?

Prevention is better than cure, and that is a philosophy which DSI wish to inculcate within the society. The company is committed to play its part within the field it operates in, by taking care of customer’s feet. A selection of complicati­ons can be minimized, if a patient choses to wear Nirogi diabetic shoes, and that in turn, will reduce long term harmful complicati­ons from affecting the user.

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