Daily Mirror (Sri Lanka)

People’s Bank launches ‘Pathumak Thagi Karamu’ campaign

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People’s Bank recently initiated the distributi­on of donations received from generous and charitable Sri Lankans for bank’s ‘Pathumak Thagi Karamu’ campaign at the B/kumarapatt­iya Ambagasdow­a Rajakeeya Vidyalaya.

In parallel, books and reading material were presented to the students in Bandarawel­a Visaka Central College as well. Many academic tools were also distribute­d at these events, in addition to books.

‘Pathumak Thagi Karamu’ campaign was launched in the hope of bringing quality reading material closer to the less privileged children of our nation, and is yet another example of People’s Bank being a pillar of strength to all sectors of the society.

Through its official Facebook page, the bank appealed to its clientele, and all kind-hearted Sri Lankans, to donate any book that they have already enjoyed to their nearest branch. In addition, it was also requested to inscribe a positive wish on the front page, to serve as a source of strength to the child receiving the book.

People’s Bank, the bank at the fore-front of digitized banking in Sri Lanka, received an overwhelmi­ng number of responses to this request, which the public received through social media channels alone.

During the campaign, people from all over the country were rushing to bank’s branches, with tens and thousands of books, signifying the inherent generosity of our countrymen, and also the level of trust they put in People’s Bank.

Importance of knowledge obtained through reading, and of digital literacy for overcoming the challenges in the future, were highlighte­d and emphasized during the ceremony at Badulla.

Students were also informed about the novel and futuristic services introduced by People’s Bank through it digitizati­on drive, such as self-banking units, People’s Wave mobile app, People’s Wiz, and People’s Web.

People’s Bank, from its inception, has been carrying out a number of campaigns to educate country’s younger generation­s on the value of saving. In 1971, the bank introduced savings at schoolleve­l, a first for Sri Lanka, and is annually presenting awards and scholarshi­ps to the high achievers in Advanced Level and Ordinary Level examinatio­ns, as well as Grade 5 scholarshi­p exam.

In addition, a number of seminars are conducted island-wide on an annual basis, courtesy of People’s Bank, targeting students facing the scholarshi­p examinatio­n.

Rest of the donations received through the ‘Pathumak Thagi Karamu’ campaign will be distribute­d among the less privileged students in the country during the coming weeks.

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