BBW donates over 3,500 books via ‘Red Readerhood’ initiative

The CSR arm of the Big Bad Wolf book sale, ‘Red Readerhood’ (RRH), is an initiative that encourages visitors to the sale to purchase a book and place it at the RRH booth located at the sale, where then the books are collectively donated to charity organisations which would ensure children from underprivileged communities gain access to these books.

While having established itself as an influential, unique book sale in Sri Lanka as well as in a number of other regions worldwide, the Big Bad Wolf book sale ensured that not only would the Sri Lankan public get an opportunity to access quality English language books at affordable prices, but also work to give back to deprived communities and to those who are unable to gain access to books of these kinds.

This year’s sale was kicked off on October 18, 2019, and was reported a resounding success until wrapping up on October 28, 2019.

This year, the Big Bad Wolf Book Sale collaborated with the Centre of Hope, a charity group that operates a care home and an educational centre at four main districts; Ampara, Batticaloa,

Colombo and Mullaitivu. These centres provide assistance to children who hail from economically challenged upbringings. Thanks to the kindness of strangers who wanted to give back, over 2,650 books were donated to the Red Readerhood booth.

Adding her insight about the initiative taking off in Sri Lanka this year, Big Bad Wolf Books Founder Jacqueline Ng said: “Our aim is to make a difference by helping to uplift educational opportunities for children from underprivileged areas in Sri Lanka. The Big Bad Wolf book sale commenced the initiative by pledging 500 books and visitors were kind enough to pledge their support further by purchasing a book and donating it towards this worthy cause.”

The Big Bad Wolf Book Sale Colombo 2019 operated from 10:00a.m. to 10:00p.m. on weekdays and 24-hours non-stop over the weekends. Visitors were able to avail of discounts ranging from 50 percent to 90 percent off the recommended retail price and gain access to brand-new English books.

The Big Bad Wolf book sale in Sri Lanka enticed widespread support and has been recognised by the Ministry of

Education of Sri Lanka. Event partners for the sale included Sampath Bank who came in as the official banking partner, Mobitel as the official mobile communication partner and Kangaroo Cabs as the official mobility partner.