Lankan electronics, electrical sector excels at Productronica in Germany

The Sri Lankan electronics and electrical sector companies were benefitted by the first-ever Sri Lanka participation at Productronica 2019, in Germany, organised by the Sri Lanka Export Development Board recently, at Messe München, Germany, with the assistance of the Embassy of Sri Lanka in Germany and Consulate General of Sri Lanka in Frankfurt.

Four Sri Lankan medium to largescale electronics and electrical sector companies namely, Cables Solutions (Pvt.) Ltd, Entgra (Pvt.) Ltd, Kelani Cables PLC and Vario Systems (Pvt.) Ltd, participated as exhibitors at this event with the aim of promoting the electronic and electrical sector, which has been identified as one of the focused sectors in the national export strategy.

“Participation of an international exhibition/fair of this magnitude can undoubtedly give us lot of exposure in terms of new leads, competitors and collaboration possibilities,” said Entgra (Pvt.) Ltd founder and CEO Sumedha Rubasinghe.

The total businesses expected to be generated is around US $ 3.3 to 5.3 million and around 65 business linkages are under negotiations and to be confirmed by end-2020.

The Sri Lankan exhibitors at Productronica 2019 have also showcased their products and services at Semicon Europa, the largest European electronics platform connecting industry leaders across the entire manufacturing supply chain from every segment and sector of the European microelectronics industries including semiconductors, LEDS, MEMS, printed/organic/flexible and other adjacent markets. Moreover, the

Export Development Board is hoping to organise a Sri Lanka Pavilion at Electronica 2020, in the same venue, for the betterment of the Sri Lankan electronics and electrical sector.