Daily Mirror (Sri Lanka)

ODEL LAUNCHES

PORTUGUESE MEN’S FORMALWEAR BRAND

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Experience excellence with Sacoor Brothers – defining refinement since 1989. Offering Colombo with a remarkable fashion experience – Sacoor Brothers launched its exclusive Men’s Formal wear selection at the ODEL Department Store, ONE GALLE FACE Mall. Adding a much-needed flavour of uniqueness to the men’s formal wear market, the internatio­nal retail giant has managed to – within a short span of time – transform and indeed, define refinement in menswear.

Founded in 1989 as a small fashion retail store catering exclusivel­y for men, the brand is now an internatio­nal phenomenon, with over 100 stores worldwide. Since inception, Sacoor Brothers have focused on elevating the experience of its customers – replicatin­g the cosy comfort of the streets of Lisbon, Portugal, ripe with the smell of freshly brewed espressos and delicious pastries. To date, all patrons are welcomed to lounge and feel right at home as they shop for their favourite styles in the store.

Creating the perfect balance between custom made styles and off the shelf, Sacoor Brothers offers the convenienc­e of a high quality garment that is made to fit, with a team of tailors in house who are dedicated to ensuring that the customers receive the perfect fit, on the house. Customers are welcomed to lounge, sip a cup of espresso and feel right at home while they watch the resident tailors alter their suit to precision.

The brand offers a wide array of menswear to suit every occasion, panning from exclusive tailored suits, premium shirts, sweaters, jackets, cardigans, polos and chinos. The collection also includes an array of accessorie­s such as formal shoes, loafers, wallets, ties, bags and pocket squares. Superior in terms of functional­ity as well as style, the products are sourced and manufactur­ed directly from Portugal using the finest of material. Sacoor Brothers is all about craft pieces that reflect emotion, aesthetics and a deep appreciati­on for culture.

“We are excited to launch our first store in Sri Lanka at the prestigiou­s ODEL Department Store in One Galle Face Colombo. The quality of our brand and the world class service of Sacoor

Brothers is at the heart of everything we do, and we felt that ODEL was the perfect partner to showcase this. We are confident that our arrival at

The brand offers a wide array of menswear to suit every occasion, panning from exclusive tailored suits, premium shirts, sweaters, jackets, cardigans, polos and chinos.

ODEL marks the start of a successful and exciting journey” added Bart Denolf, CEO of Franchisin­g at Sacoor Brothers.

Softlogic Holdings PLC is one of Sri Lanka’s largest diversifie­d conglomera­tes which holds leading market positions in growing economic sectors in retail, healthcare, ICT, automobile­s, leisure and financial services. Softlogic holds authorised distributo­rships for key global brands and today employs over 11,000 people in its offices located in Sri Lanka and Australia. At present, Softlogic is the anchor tenant at the One Galle Face Mall where a total retail space of 100,000 sq. ft has been obtained, devoted to delight shoppers with a plethora of exclusive brands and internatio­nal flavours.

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