BRONZED & BEAUTIFUL
This year, Sothys Sri Lanka will be celebrating their 5 year anniversary since the launch of the Bronzed and Beautiful campaign in 2014. The ‘Bronzed &Beautiful’ story counters the common Southeast Asian belief that lighter skin is more attractive than a darker skin tone. “The Bronzed and Beautiful campaign is about celebrating our Sri Lankan identity. We really hope this campaign will help people all over to “Love the skin they’re in!” Sothys Sri Lanka. In order to help drive this initiative, Sothys Sri Lanka has partnered with prominent figures across different industries, to share their stories and highlight the importance of healthy skin and a healthy level of self-esteem. The ‘Bronzed &Beautiful’ photoshoot is a tool to raise awareness that the colour of one’s skin has nothing to do with one’s success, acceptance, value or beauty.
CHANDI DHARMARATNE - I think the recent crowning of Caroline Jurie as Mrs. Universe and Zozibini Tunzi as Miss. Universe, both ladies of colour, is testament to the fact that the global perception of “only fair skin being beautiful”, has changed – and we in Asia must catch up! KASTURI CHELLARAJA - The only advice I can give on this is that each of us is made beautifully, differently and uniquely - “own your skin colour (whatever it may be) – Wear it well!” RAMANI FERNANDO - This campaign aims to give a voice to countless women who have been made to feel invisible because of their skin colour