EMIRATES & EXPO 2020 DUBAI: ‘THE WORLD’S GREATEST SHOW’

Emirates is taking its partnership with Expo 2020 Dubai to new heights and educating festival-goers about its involvement at The World’s Greatest Show during the Emirates Airline Festival of Literature, which will run through 9 February at the Inter Continental Hotel Dubai Festival City. In line with the theme of “Tomorrow” – Emirates and Expo 2020 Dubai will be activating a joint interactive space and rolling out unique experiences onground to interact with visitors of all ages, fostering an environment of creativity and encouraging discussions around

Expo 2020’s main theme: “Connecting minds, Creating the future.” From 5 to 8 February, visitors can learn more about The World’s Greatest Show – and get a sneak preview of the Emirates Pavilion, which will be an exploration of the future of commercial travel.

Children will enjoy creative activities at the kids’ area while reading their favourite novels and discovering the airline’s “Fly With Me Animal Toys” activity book with specific Expo 2020 Dubai activities inside. A large colouring wall with exclusive artwork design curated by Emirati artist, Abdulla Lutfi, will also be on display for children to enjoy. The design will include a visual interpretation of The World’s Greatest Show, including the Emirates Pavilion and Emirates aircraft adorned with Expo 2020 decals.

Festival-goers will also get a chance to interact with Emirates’ pilot and cabin crew mascots as they roam the festival grounds with Expo 2020 Dubai mascots, Rashid and Latifa.

A bespoke Expo 2020 Dubai “popup” display will showcase the Expo grounds including a deep dive into the Emirates Pavilion