Daily Mirror (Sri Lanka)

Ceylon Chamber and CIMA set up expert panel to...

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To help Small and Medium Scale Enterprise­s (SMES), the Chartered Institute of Management Accountant­s (CIMA) in Sri Lanka has joined with the Ceylon Chamber of Commerce with the objective of creating a platform to bridge the gap by bringing in expertise to assist the Sri Lankan SMES.

This initiative will bring together volunteer CIMA members who will provide brief one on one sessions to assist them in transformi­ng their businesses during these challengin­g COVID-19 times.

Six areas of expertise are offered to the SMES including financial review – Liquidity/ cash flow, new business opportunit­ies and diversific­ation, resourcefu­lness (repurposin­g of resources/ new opportunit­ies to utilize spare/excess capacity), leadership capability, new marketing trends using digitalisa­tion, human capital and governance as well as managing risks and uncertaint­ies.

CIMA members will also emphasize on utilising the tools available via the CIMA Business Recovery Toolkit and the related resources such as the CGMA Horizon Scanner, CIMA Strategic Scorecard and the CGMA Business Model Framework.

Manjula De Silva CEO/ Secretary General of Ceylon Chamber of Commerce emphasized, “SMES are pivotal to the Sri Lankan economy. They had to operate amidst a challengin­g environmen­t in the recent past due to the twin shocks of the Easter attacks last year and the COVID–19 pandemic this year. Their rapid recovery will play a major role in the POST-COVID economic recovery path in Sri Lanka. Ceylon Chamber of Commerce is gearing itself to lend a helping hand to this vital sector through its newly establishe­d Centre for SMES.

“We are delighted to find a likeminded partner in CIMA who has come forward to offer the services of a highly skilled and well experience­d panel of mentors to assist SMES who need some guidance to move forward in this difficult environmen­t”.

On the launch of this initiative, Sri Lanka Country Manager of the Associatio­n of Internatio­nal Certified Profession­al Accountant­s, Zahara Ansary commented, ‘’In these challengin­g times, the concerns for SMES have increased. However, there are also opportunit­ies within the crisis. Keeping with CIMA’S vision of helping people and businesses succeed, this partnershi­p with Ceylon Chamber of Commerce is aimed at sharpening the business management skills of Sri Lanka’s SME sector.

“In our discussion­s with key stakeholde­rs, we understood that there is a huge knowledge gap on financial literacy among the SMES, where CIMA could support in terms of coaching and mentoring the SMES, entreprene­urs, business owners etc. Also, perhaps assisting them with strategic business skills in order for them to remodel their businesses, write business plans, capital / financial management, risk management and mitigation will also help. This is just the first step in that journey, with our intention being to be of assistance to the SMES. I am extremely grateful to our CIMA experts for volunteeri­ng their time to help Sri Lanka’s businesses move forward.’’

SMES (with 10 or more employees, with annual turnover of Rs. 15 million or more and has been in existence for over 1 year) are encouraged to contact Yasura Samarakoon on 0777486 558 (yasura@chamber.lk) atthe Centre for SMES, Ceylon Chamber of Commerce to utilize this assistance.

The panel includes Dian Gomes – Independen­t Non-executive Director, Nestle Lanka PLC, Gavin D’ Rosairo–chieffinan­cial Officer / Director Finance, AIA Sri Lanka, Hasitha Premaratne –Group Finance Director of Brandix Group, Kavinda de Zoysa –Director/ Head of Corporate & Investment Banking – Citibank N.A., Sri Lanka, Lakshmi Jayasinghe – Group Director, The Capital Maharaja Organizati­on Limited, Lalith Fonseka – Consultant­and former joint Managing Director, Mackwoods Ltd, Mahesh Amarasiri, General Manager Corporate Planning & Business Developmen­t, DSI Samsons Group, Malinga Arsakulara­tne–co-owner/ CEO, Acorn Group, Manohara S. Tillakawar­dana – Management Consultant, Vanquisher Consulting, Natasha Fonseka – Group Director – Human Capital & Taxation, Softlogic Holdings PLC, Nishtar Sulaiman – Partner, Ernst & Young, Ravi Abeysuriya, Group Director – Candor Group, Riyaz Sangani – CEO, Vidullanka PLC, Sanath Fernando – Partner, Ernst & Young, Shantha Kurumbalap­itiya – Managing Director, Serendib Leisure and Shaan Wickremasi­nghe – Management & Marketing Consultant, Formerly Unilever, MAS Holdings, Fonterra, Nations Trust, Atlas Axillia.

 ??  ?? From left - Vartharaja­h Kumaraguru, Senior Programme Manager, Ceylon Chamber of Commerce, Gayani De Soyza, Manager CPD, Projects & Sponsorshi­ps, CIMA Sri Lanka, Zahara Ansary, Country Manager, CIMA Sri Lanka, Manjula De Silva Secretary General & CEO, Ceylon Chamber of Commerce, Chandrarat­hna D Vithanage, Senior Assistant Secretary General, Ceylon Chamber of Commerce and Yasura Samarakoon, Manager Business and Trade Promotion, Ceylon Chamber of Commerce
From left - Vartharaja­h Kumaraguru, Senior Programme Manager, Ceylon Chamber of Commerce, Gayani De Soyza, Manager CPD, Projects & Sponsorshi­ps, CIMA Sri Lanka, Zahara Ansary, Country Manager, CIMA Sri Lanka, Manjula De Silva Secretary General & CEO, Ceylon Chamber of Commerce, Chandrarat­hna D Vithanage, Senior Assistant Secretary General, Ceylon Chamber of Commerce and Yasura Samarakoon, Manager Business and Trade Promotion, Ceylon Chamber of Commerce

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