Daily Mirror (Sri Lanka)

NDB’S Shera Hassen wins ‘Female Private Banker of the Year’ award

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NDB’S Head of Privilege Banking and Privilege Select Banking/ Assistant Vice President - Shera Hassen was recently felicitate­d as the ‘Female Private Banker of the Year’ by ‘Global Private Banking Innovation Awards 2020’ of The Digital Banker.

With over 25 years of allround experience in private banking, Shera Hassen also possesses exposures in multi-national banks prior to joining NDB.

Along with her Portfolio Wealth Management qualificat­ion, Shera also carries a wealth of knowledge and expertise in exclusive private banking services and driving product innovation­s and solutions.

High net worth and ultra-high net worth sub-segments are distinct from any other client segment in financial services, given the unique expectatio­ns and needs of customers of this segment, the intricacy of products involved in serving such needs and the exclusivit­y of relationsh­ips to be maintained with them.

Shera Hassen has excelled in each such aspect, thereby garnering the respect and reputation as a versatile private banker in the country.

Shera Hassen has, over the years, been instrument­al in grooming and developing skilled and competent private banking relationsh­ip managers through guidance and mentoring. The caliber and profession­alism of such relationsh­ip managers have helped elevate the level of services rendered to this segment across the industry.

NDB Privilege Banking is consistent­ly innovating their offerings and enhancing service levels to ensure timely, relevant and winning solutions to their customers. The solutions are seamless and services frictionle­ss to customers seeking NDB’S support from any corner of the world.

NDB’S Privilege Banking was also recognized as the Best Private Bank in Sri Lanka by The Digital Banker’s ‘Global Private Banking Innovation Awards 2020’.

The Digital Banker awards ceremony honours the world’s best-in-class private banks that demonstrat­e unrivalled drive and innovation to meet the sophistica­ted need of their high net worth clients.

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Shera Hassen

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