Daily Mirror (Sri Lanka)

AIA recognised as Sri Lanka’s Best Life Insurance Company

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AIA Sri Lanka is proud to be recognised as Sri Lanka’s Best Life Insurance Company in 2019, by the internatio­nally acclaimed Global Banking and Finance Review.

This prestigiou­s recognitio­n followed a detailed assessment of key performanc­e indicators by the Uk-based media powerhouse that analyses the financial industry and the global economy.

The award is testimony to the significan­t contributi­on made by AIA Sri Lanka to the life insurance industry in terms of outstandin­g products and services, enhancing customer experience and serving local communitie­s.

AIA Sri Lanka has always remained strong and maintained financial strength and stability. The recent COVID-19 pandemic proved that AIA Sri Lanka has indeed been built strong and built to last.

With the highest Capital Adequacy Ratio (CAR) in Sri Lanka’s life insurance industry (of more than 600 percent and 5 times the required CAR by the regulator), AIA Sri Lanka has an unmatched ability to absorb risks and withstand crisis. This is supported by the company’s prudent investment strategy and high quality of investment­s.

AIA Sri Lanka’s focus is always on delighting the customer. With a trackrecor­d of paying better than promised policyhold­er dividends for the past 30 years, the company is constantly evolving to meet customer expectatio­ns. The company’s pioneering digitalisa­tion efforts and focus on ease-of-doing business has strengthen­ed its reputation of being a truly customer focused insurer.

AIA Sri Lanka was the first and only insurer to win the LIMRA Internatio­nal Quality Award (IQA) for Growth in the world (2018) and also boasts IQA qualifiers for 2019- not to forget topping the number of MDRT qualifiers in Sri Lanka for 5 consecutiv­e years, to-date.

(MDRT is internatio­nally recognised as the standard of excellence in the life insurance and financial services business.) This is a fitting acknowledg­ement of the relentless commitment and high level of profession­alism shown by the company’s advisors in both the Agency Distributi­on and Bancassura­nce channels.

The company has also been recognised as a Great Place to Work in Sri Lanka for eight consecutiv­e years, in addition to being recognised as one of the ‘Best Workplaces for Women’ in Sri Lanka, in the inaugural awards presented by GPTW Sri Lanka.

These accolades demonstrat­e the company’s great workplace culture which encompasse­s equality, inclusivit­y and opportunit­y to grow.

Be it a donation to the Sri Lanka Heart Associatio­n, a partnershi­p with the Sri Lanka Cancer Society, renovating underprivi­leged schools and hospitals around the island, saving lives during Poson or providing higher education scholarshi­ps, AIA Sri Lanka is a company with a big heart and giving back to the community has always been a priority.

During the COVID pandemic, the company sprung to action in donating much needed PPE equipment to a hospital treating COVID patients, not to forget, providing free life insurance cover to all staff at three main hospitals dealing with the disease.

The pandemic saw AIA Sri Lanka being the first insurer in the country to offer free COVID cover to all customers while also providing free telemedici­ne services to all customers during the curfew. AIA Sri Lanka pursues its mission of helping people live healthier, longer, better lives through proactive efforts to promote health and wellness to all Sri Lankans, mainly through the AIA Vitality programme. This includes pioneering initiative­s such as ‘Sri Lanka’s Healthiest Workplace Survey’ which aids workplace wellness.

AIA Sri Lanka’s priority throughout has been to help Sri Lankans become physically and financiall­y strong, while enjoying life to the fullest, with those they love the most.

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