ANTOR MEETS THE MEDIA

Sri Lanka Tourism in collaboration with Sri Lanka High Commission in the UK participated at a Virtual Media networking session on 29th September 2020. The Virtual Media meet was organised by the ANTOR (Association of National Tourist Offices and Representatives) which is a voluntary nonpolitical organization established in the UK in 1952. ANTOR’S members comprise national and regional tourist offices which are represented in the United Kingdom.

“ANTOR meets the media” is an event which has been hosting 100 plus media in a workshop format in London for the past 30 years. This year the event was in virtual format which has provided them the opportunity to widen their net of guests, inviting travel media from the UK to meet the members virtually face to face. Appointments were also made ahead of time with the media, sanctioning 20 minutes for each event, enabling a multiple number of media meetings within an approximate 6-hour long invaluable time span. Participation at this event enabled Sri Lanka to approach the travel media directly. It provided the opportunity to create awareness on Sri Lanka’s extent of safety measures set apart in preparation for tourist arrivals once the country reopens to welcome travellers. It endorsed the significance of safety and concern, enough to retain Destination Sri Lanka on top of the mind of travellers.

Leading journal publishing houses such as Travel Bulletin, Green Traveller Productions, Wanderlust, BMI Publishing, Selling Travel, TTG media and Culture Trip etc. were in attendance at the Sri Lanka Virtual stand showing a deep interest in getting an update on the current situation in the island.

Consequently, SLTPB created a dazzling virtual standpoint, highlighting unique features of the island nation, showcasing a library of press write ups, images and videos. The event began with a media briefing on Sri Lanka Tourism with the participation of the Chairperson of Sri Lanka Tourism, Kimarli Fernando and Sri Lanka High Commissioner for UK, Saroja Sirisena.

During the meeting Chairperson highlighted, the success story of how Sri Lanka dynamically managed to control coronavirus pandemic through strategically planned safety measures and pointed out latest updates on the current pandemic situation.