Keep alive the ‘Sri Lankan Holiday’ dream
Destination Sri Lanka is held high in the minds of the global traveller community as a ‘hotspot’ teeming with an unbelievable diversity of attractions far beyond its cute proportions. Literally its comparable to an entire huge continent’s worth of resources, all packed in to a tiny landmass with the added advantage of an incredible history, culture and heritage spanning a good 2500 years.
History tells us that our diminutive island is the planet’s most enchanting wonderland that has incessantly drawn explorers, emperors, conquerors and not even resisting calculating merchants trekking the silk route, who suddenly got high on the spice trail. Since then, Sri Lanka has been inundated with travellers at our gate, who are drawn for more reasons than one.
They come here - one of the world’s top destinations in Asia - to explore vibrant natural and cultural diversity, picturesque locations and exotic wild life in their natural habitat. Sri Lanka is world renowned for its sunshine through 365 days, golden beaches, picturesque locations, lush greenery, exotic wildlife and compact with all nature’s gifts.
All these can be experienced within one day, making it a 365-day destination, providing the best of experiences all year round. With its easy accessibility to reach one destination from another and the vibrant diversity of locations make Sri Lanka one of the most sought after and popular destinations for a flawless travel experience.
With its romantic locations and story book scenery, Sri Lanka is sought after as a preferred destination for wedding ceremonies. Boasting four natural harbours Sri Lanka also offers an unmatched cruise tourism destination.
When Corona virus pandemic broke in, tourism in Sri Lanka and worldwide came to a grinding halt. The economy and industry stakeholders both big and small faced a major blow. They were inclined to limit their tourism related activities due to frequent lockdowns, travel bans and health restrictions. Tourist arrivals declined, and the entire tourism industry across the world experienced a major challenge like never before.
We feel it strongly that the moment the anguish of coronavirus pandemic dies down and the airports open their floodgates to let the travel community escape, they will bee-line to our destination. It may be a long wait, until the signs of the times come to pass. Sri Lanka Tourism analyses this pandemic calm has its silver-lining opportunities. Sri Lanka Tourism has prudently decided to stay up-beat, turning proactive, making doubly sure the Post COVID Tourism prospect safely transpires in Sri Lanka’s favour.
During the current global pandemic, Social Media has most openly been utilised as a tool for
Social Media has increased its usage by over 50 per-cent in the past 5-6 months during the global pandemic
tourism industry to maintain contact with potential traveller worldwide, generating wanderlust.
Social Media has increased its usage by over 50 per-cent in the past 5-6 months during the global pandemic. Users are now search for things to do, places to visit during post-pandemic, safest destinations to travel and most importantly, they lookout for travel inspiration.
During this crucial period, Virtual and User Generated Content (UGC) are projected to create authentic personal experiences of a travel brand, which are heavily relied upon in future travel decision making.