DFCC Bank empowers SMES through ‘Vayapara Athwela’ skills development programme

DFCC Bank, one of the island’s fastest growing premier commercial banks, has continued to reaffirm its promise as the ‘Bank for Everyone’, through its‘ D FCC Va ya para Athwela’ online entrepreneurial skills development programme.

The initiative was launched with the focus of enlightening and inspiring entrepreneurs, SMES and the public to receive inspiration, while also enhancing their entrepreneurial skills.

This educative programme is streamed on the DFCC Bank Facebook page and Youtube channel and as of now, marked over 55,000 views on Youtube. The programme series is designed in such a way that it conveys the basics as well as the advanced concepts, making it easier for the audience to grasp the information.

The DFCC Vayapara Athwela series is currently conducted by Dr. Rukmal Weerasinghe, Senior Lecturer/chairman of the Centre for Entrepreneurship and Innovation, University of Sri Jayawardenepura.

With his expertise in the subject matter, the series covers topics such as seizing business opportunities through creativity and innovation, how to start an entrepreneurial business with a novel business idea, improving financial literacy and financial management skills in entrepreneurs and techno entrepreneurship and adopting technology.

DFCC has invited those interested in starting their own business venture or those who are looking for inspiration to grow their business, to join the programme through the abovementioned social media platforms.

Speaking on this thoughtful initiative, DFCC CEO Lakshman Silva said, “Entrepreneurs and SMES have always been at the backbone of the Sri Lankan economy. While the unfortunate COVID-19 pandemic has left its mark on our nation, it is important to recognise the power that lies within these actors to revive our economy. DFCC Bank has always been at the forefront of harnessing technology to provide improved service to its customers and DFCC Vayapara Athwela is a brainchild of this ideology. This programme not only serves our customers who want to gain entrepreneurial insights but the public are also welcome to access this series on our platforms and enhance their knowledge.”