Madison Media exits Sri Lanka
„Media Factory buys majority shares held by Sam and Lara Balsara in Madison Media Sri Lanka (Pvt.) Ltd „Company name changed to Midas Media (Pvt.) Ltd
The directors of Media Factory yesterday announced that they have purchased the majority stake held by Sam and Lara Balsara of Madison World in Madison Media
Sri Lanka (Pvt.) Ltd and the company will now become a fully-owned subsidiary of Media Factory (Pvt.) Ltd.
Sam and Lara Balsara have exited the Sri Lanka business. Sam Balsara has also resigned as a Director of Madison Media Sri Lanka Private Ltd and the company’s name has been changed to Midas Media (Pvt.) Ltd.
Both parties have agreed that Midas Media and its affiliates, associates and owners Media Factory will immediately stop using the Madison name in any manner whatsoever and not claim ownership to the name Madison.
Further, Sam and Lara Balsara and Madison in India or Sri Lanka will no longer be liable for any actions or financial liabilities or damages past, present or future of the company and they will not benefit from any financial assets or accruals to the company of the past, present or future for which they have not been compensated. Sam and Lara Balsara will also not claim any right or ownership to the name Midas Media (Pvt.) Ltd.
Madison World India
Chairman Sam Balsara said, “We entered the Sri Lanka market 12 years ago, with the launch of Airtel in the country. Over the years, we have built some great relationships both personally and professionally and I hope to continue those. I wish the current directors of Media Factory and Midas Media all the very best.”
Media Factory Director Kapila Vidanagamage said, “While we thank Sam and Lara for 12 years of mutual trust and friendship, we look forward to our now 100 percent-owned second media unit, which will add muchneeded clout to our mother agency Media Factory. The new entity will come online on April 1, 2021 and we are looking forward to adding more value to our clients’ businesses.”
Media Factory Managing Director Nithiesha Jayasekara added, “We have studied the market and the industry quite thoroughly and we feel that the time is right for a strong independent local media outfit. One which can anticipate and impart local knowledge and insights about consumers would be most valuable to our clients.”