First ‘LG Ambassador Challenge’ in Sri Lanka declares Ambassadors
Globally renowned electronics giant, LG, and the trusted Sri Lankan conglomerate, Abans Group partnered with Korea Friends of Hope International, Sri Lanka (KFHI) to initiate the first ‘LG Ambassador Challenge’in Sri Lanka.
Spearheading this ground-breaking initiative are Choi, Chairman of KFHI – Sri Lanka and Lasitha Nanayakkara, Secretary of KFHI- Sri Lanka, who have been instrumental in formulating this partnership with the intention of uplifting the lives of Sri Lankans and aiding the development of rural areas in the country.
The ‘LG Ambassador Challenge’ programme offers everyone the opportunity to do their part towards the improvement of their respective villages, and be recognized as the next rural-development innovator.
This is a programme currently conducted worldwide every year, and the goal was to commence this project as onethat will be conducted annually in Sri Lanka too, to help Sri Lankan communities and better their lives.
Sharing his thoughts on the initiation of this massive programme, Lasitha stated, “The LG Ambassador Programme takes place in other South Asian countries such as Bangladesh each year. The programme has achieved much success by giving youth a platform to serve their countries and neighbourhood by identifying problems where they live and providing solutions to tackle and solve those issues. It was a huge goal of Korea Friends of Hope International to commence this project in Sri Lanka as well. With this induction, we hope to conduct the LG Ambassador programme every year in Sri Lanka.”
“Abans has consistently undertaken the responsibilities of bettering the lives of Sri Lankans, by way of innovative products, an ever expanding portfolio of quality services and diligently carrying out CSR projects. The LG Ambassador programme is a valuable opportunity for all Sri Lankans to bring forth inventive solutions to the concerns in their villages. Abans is honoured to be a part of this programme, as we aim to help the citizens of Sri Lanka lead fulfilling and convenient lives,” shared Buddhika Dharmawardena, Chief Marketing Officer of Abans PLC.
The programme was divided into four main segments of physical needs, cultural activities, medical facilities, and development of sports.
Many village concerns were received and underwent an evaluation process; after which four projects were finalized for commencement.
Summary of selected projects: 01) Water Purification/filtration Project – Vavuniya
LG Ambassador: Kunaraththinam Kajanagan
Project Name: The Drop of Life
02) Public Midwife Centre Renovation Project – Balangoda LG Ambassador: U. D. I. Thushara Project Name: Nurturing the Future Generation
03) Volleyball Ground Construction Project – Ampara
LG Ambassador: Tuwan Nawshath Allan
Project Name: Uplifting the Youth for a Better Tomorrow
04) Life Jackets Provision Project – Batticoloa
LG Ambassador: Pakkiyarasa Katheeswaran
Project Name: Every Life Matters
The four main people who sent in the above concerns will be titled as the first LG Ambassadors in Sri Lanka, and be awarded for their initiative and contribution towards highlighting issues in their villages and suggesting solutions to these issues. The projects are scheduled to be commenced soon.