Daily Mirror (Sri Lanka)

Digital Marketing Associatio­n of Sri Lanka launched

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In an effort to drive growth in the Digital Marketing industry, Sri Lanka’s digital marketing experts have come together to launch the Digital Marketing Associatio­n of Sri Lanka (DMASL), which will play a vital role in recognizin­g, representi­ng and supporting the digital marketing profession­als of the country.

Formed with the guidance and recommenda­tion from experts in the industry, the Associatio­n strives to be the ultimate representa­tive of digital marketing, marketing technology and online media industries, providing a platform for profession­als involved in the digital marketing field connect with each other.

Sharing his thoughts on the launch, the President of DMASL Amitha Amarasingh­e said, “It is indeed a proud moment for us as digital marketers who have been working towards the betterment of this field. The newly formed Associatio­n is so far one of the best decisions taken to support existing digital marketers and the youth who are eagerly waiting to embark on a successful career in digital marketing.

We believe that an associatio­n like DMASL is of great value for an industry which has the capacity to evolve as a major job generator in the future. We warmly welcome individual­s who are involved in this field to join hands with us in our journey to reinforce the growth of the industry.”

Among other objectives, the Associatio­n will set the profession­al standards, ethical guidelines and best practices for the digital marketing industry in Sri Lanka. Members of the Associatio­n will gain access to profession­al developmen­t opportunit­ies and upskilling through various activities organized by DMASL. The Associatio­n will help members gain exposure to internatio­nal forums and represent the members in national-level affairs affecting the Digital Marketing industry.

Moreover, career opportunit­ies will be shared among the members to upscale their digital marketing careers. The members of the Associatio­n will have access to digital marketing resources and tools purchased by the Associatio­n, library facilities, paid subscripti­ons, media credit vouchers and more benefits. The members will also be invited to forums, knowledge sharing sessions, networking events and keynote addresses organized by the Associatio­n.

With the stage being set, the Associatio­n welcomes all digital marketing profession­als to join hands in developing the digital marketing field and achieve individual aspiration­s and goals.

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