TECNO Mobile to unveil CAMON 17 series; announces new brand ambassador
TECNO, a fast-growing smartphone brand, is slated to unveil its latest model CAMON 17, which is an Android-based smartphone with a host of state-of-the-art features.
The phone is powered by its impressive Mediatek Helio G85 (12 nm) chipset, Octa-core (2x2.0 GHZ Cortex-a75 & 6/18 GHZ Cortex-a55) processor and Android11, HIOS 7.6 OS. CAMON 17’s main camera is 48MP and front camera is 16MP, ideal for selfie photography. The model, which is only 9mm in thickness, fits comfortably on the palm and comes in elegant – Frost Silver.
Commenting on the latest addition to TECNO’S growing portfolio, TECNO Mobile Sri Lanka Country Director Ray Zhao said, “We are excited to introduce our latest device CAMON 17 to the Sri Lankan market. CAMON 17 is a handy, affordable smartphone for the average local user. The phone is designed with a high-performing processor complemented by a sleek interior and outstanding camera quality to deliver a one-ofa-kind user experience. As a brand, we are committed to giving the masses access to latest technology so that they can unlock a world of possibilities in today’s fast-paced context.” The launch of CAMON 17 will coincide with the launch of four other models: SPARK 7, SPARK 7 Pro, CAMON 17 Pro & POVA 2. He added that he was confident the new line-up of devices too will receive a great response akin to their predecessor, SPARK 6.
As part of its globalisation strategy, the TECNO brand recently signed Hollywood heartthrob Chris Evans as a brand ambassador. Commenting on his partnership with the emerging smartphone brand, the Hollywood A-lister stated, “I am excited to be partnering with TECNO, which is an innovative brand focused on offering emerging markets the best smartphone technology has to offer; it is inspiring to have been chosen to be the brand’s ambassador and embody its brand philosophy: Stop at Nothing.”
A documentary demonstrating the exceptional capabilities of the CAMON 17/17 Pro cameras starring Evans titled ‘Rise of the Selfie’ will be part of the intended launch. CAMON 17 is an ambitious design, which prides itself on being the ‘clearest selfie camera’ in the market today.
The local event launch is tipped to be graced by a bevy of local celebrities and influencers including actress and model Roshel Rogers, cinematic storyteller Cjay and travel vloggers Mashi aka greenfolk_girl and Sahan Perera.
The brand TECNO, which is the official tablet and handset partner for the Manchester United Football Club since 2016, is synonymous with its association with public figures with local as well as global appeal. Despite being a new entrant, TECNO is recognised as one of the few brands that have made breakthroughs in Ai-enhanced mobile photography and videography. TECNO is committed to strengthening the R&D investment to build an intelligent ecosystem integrating hardware and software. In 2020, TECNO’S research and development investment increased by about 30 percent YOY.
TECNO made waves in 2020 when it debuted the world’s largest flip book – the size of a tennis court – thereby joining the book of Guinness World Records. The flip book project, which coincided with the brand’s expansion to Africa composed of images shot entirely on CAMON 15 Premier. Other accomplishments of the brand include widening of its global market share with sales in neighbouring India alone soaring by 200 percent YOY in 2020.