AMW opens new Castrol Distribution Centre in Anuradhapura
Associated Motorways (AMW) opened their latest distribution centre in Anuradhapura recently.
This will ensure customers in the Northern Central Province get convenient access to Catrol’s premium range of lubricating oils and greases developed with cutting-edge technology.
The new facility located in Wanniyakulama Anuradhapura, was declared open by special invitee, Peter Mackenzie, Managing Director – AMW.
The other members of AMW’S senior management, area distributors and wellwishers participated in the event.
For nearly two decades, Castrol has been servicing customers across the island, expanding its reach to continuously improve accessibility of the superior brand.
The customer base from Anuradhapura, Polonnaruwa and suburban areas who will benefit from this initiative include a variety of groups from individual vehicles owners to S MES such as garage owners, vehicle fleet owners, retail traders, and service stations. Prior to the launch of the Anuradhapura Centre, the closest distributor point for these customers was located in Kurunegala.
Moreover, expanding the Castrol footprint enables the company to service a wider market and fuels the quest to gain market share. The Anuradhapura centre also provides AMW and Castrol a strategic advantage as they are now able to cater to customers from both the Northern and Eastern provinces as well.
Elaborating on the new centre, Peter Mackenzie, Managing Director AMW said, “We are excited to expand our Castrol footprint in the North Central province.
The area is showcasing a resurgence in commercial and economic development activities, and we believe this presentsus with a valuable opportunity for market expansion by bringing high-quality, highperformance products to serve more individuals and businesses in the area.”
Castrol has been marketed by AMW since 2002. With legacy experience of over 70 years within the automotive industry, AMW offers Castrol lubricants for any type of vehicle through its island wide dealer network and operating channels and has made Castrol a brand to reckon with in the field of Automotive, Industrial and Marine oils.
Speaking on the occasion, Charith Panditharatne, Head of Lubricants AMW said, “We are pleased to inaugurate our new Anuradhapura centre, offering our valued customers Castrol high performance oils, lubricants, fluids and greases for every application.
The launch of the new distribution centre alsoreflects the success of our partnership with a globally recognised brand. Our aim is to consistently develop our presence in the market and increase our market share, staying ahead of ever-evolving consumer preferences anddelivering on our promise to customers.”