Daily Mirror (Sri Lanka)

Bairaha Farms secures double victory at Global Brand Awards

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Sri Lanka’s leading chicken processor Bairaha Farms PLC clinched two awards at the recently concluded Global Brand Awards 2023 held in Singapore cementing its reputation as a trailblaze­r in the field of Agricultur­e and FMCG. This remarkable achievemen­t underscore­s Bairaha Farms’ unwavering commitment to excellence and innovative practices.

Bairaha Farms PLC emerged victorious in not one but two significan­t categories; a testament to the company’s dedication to quality and its ability to meet the evolving needs of consumers.

The first award was bestowed upon Bairaha Farms as the “Best New Online Chicken Store in Sri Lanka”, acknowledg­ing the company’s innovative approach to meeting consumer demands by expanding its presence in the digital space and offering a convenient and secure platform for chicken enthusiast­s to access their products.

In addition to this, Bairaha Farms PLC was also recognized as the “Best Farm Fresh Chicken in Sri Lanka”, reaffirmin­g the company’s unwavering commitment to delivering the highest quality

fresh chicken products to consumers. The recognitio­n is a testament to Bairaha Farms’ relentless pursuit of excellence in animal husbandry, food safety,distributi­on and customer convenienc­e.

Commenting on the awards, Bairaha Farms PLC Managing Director Yakooth Naleem said, “We are truly honoured to receive these prestigiou­s awards at the Global Brand Awards 2023. These accolades reflect our relentless commitment to providing the highest quality and most innovative chicken products to our customers. This recognitio­n motivates us to continue our journey of excellence and to push the boundaries of what is possible in the poultry industry. We would like to express our gratitude to the Global Brand

Awards for acknowledg­ing our efforts and to our loyal customers for their continued support.”

The Global Brand Awards, establishe­d with the primary objective of recognizin­g and celebratin­g outstandin­g corporate performanc­e across various sectors, have become a symbol of excellence in the global business landscape. The awards honour companies that have demonstrat­ed exceptiona­l performanc­e in categories such as Finance, FMCG, Education, Hospitalit­y, Lifestyle, Automobile­s, and Technology. The mission of these awards is to identify and highlight the significan­ce of exceptiona­l service delivery while providing a platform for welldeserv­ed recognitio­n.

 ?? ?? The Winning Team from left; Head of Human Resources Naveen De Silva, Director Operations M. I. M. Wahid, Managing Director/chief Executive Officer Yakooth Naleem, Executive Director Riyal Yakoob, Brand Manager Ravin Madusanka, Head of Business Developmen­t and Latiff Abdeen, Head of Modern Trade – Faisal Jiffry
The Winning Team from left; Head of Human Resources Naveen De Silva, Director Operations M. I. M. Wahid, Managing Director/chief Executive Officer Yakooth Naleem, Executive Director Riyal Yakoob, Brand Manager Ravin Madusanka, Head of Business Developmen­t and Latiff Abdeen, Head of Modern Trade – Faisal Jiffry

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