Lankan wellness market spotlighted for Europeans
„Campaign targeted at French and German markets „To support stakeholders capture a lucrative market
A boost to Sri Lanka’s wellness tourism is in the offing from Europe, following the launch of a digital campaign in an effort to position the country as a premier wellness destination in Asia.
Interface Tourism, a leading marketing and communications agency, launched a wellness campaign to promote Sri Lanka, targeted at the French and German markets.
The initiative, commissioned by the European Union Delegation, with the support of the Sri Lanka Tourism Promotion Bureau (SLTPB), underscores Sri Lanka’s wellness offerings – authentic ayurveda, yoga, meditation, ‘Pancha Karma’ and ‘Hela Wedakama’, against the backdrop of the country’s abundant biodiversity.
“This collaborative effort with the European Union in promoting the wellness tourism segment through this campaign will definitely support the Sri Lankan tourism stakeholders to capture a lucrative market having a great potential for Sri Lanka, especially from the European countries,” SLTPB Chairman Chalaka Gajabahu said in a statement.
The two-month campaign, to tap into the burgeoning global wellness tourism market, commenced on February 15, with the introduction of six German influencers to Sri Lanka. They are set to discover the country’s distinct landscapes, rich culture and diverse wellness services. Their experiences will be broadcasted to a global audience on Instagram and Tiktok.
A well-crafted digital media strategy will feature captivating video content, a lively social media footprint and targeted display advertising.
A multilingual microsite further enriches the campaign, acting as a comprehensive source of information and experiences related to Sri Lanka’s wellness offerings.
In addition, 30 influencers from France and Germany would be journeying through Sri Lanka, sharing their wellness experiences on their social media platforms.