LOLC SWAIREE CELEBRATES TWO YEARS OF EMPOWERING SRI LANKA’S FEMALE WORKFORCE
By offering a range of benefits tailored specifically for women, Swairee encourages women to take control of their financial futures and invest in themselves. Swairee’s customized rewards, ranging from exclusive discounts to special privileges, inspire women to proactively manage their financial purposes. Through features like lifetime membership fees and automatic enrolment in the Platinum tier, Swairee guarantees women access to the essential resources for achieving success.
LOLC Finance PLC proudly announces the second anniversary of its exclusive origination, Swairee, launched on International Women’s Day in 2022. Since its inception, Swairee has been dedicated to reshaping the financial landscape for women, empowering them to achieve their dreams and aspirations. Swairee has also been instrumental in uplifting the female working class of the country while providing them the financial power, to be themselves.
As we reflect on this year’s theme for the International Women’s Day, “Invest in women: Accelerate progress,” LOLC Swairee, stands as a source of empowerment and progress for women in Sri Lanka. Swairee’s mission is to invest in women by providing them with the financial tools, resources, and support they need to thrive in today’s world. Through innovative financial solutions, exclusive benefits, and a commitment to gender equality, Swairee actively promotes progress for women in all aspects of life.
By offering a range of benefits tailored specifically for women, Swairee encourages women to take control of their financial futures and invest in themselves. Swairee’s customized rewards, ranging from exclusive discounts to special privileges, inspire women to proactively manage their financial purposes. Through features like lifetime membership fees and automatic enrolment in the Platinum tier, Swairee guarantees women access to the essential resources for achieving success.
“We are thrilled to celebrate the second anniversary of Swairee,” expressed Mrs. Ruwini Hettiarachchi, Product Manager of Swairee at LOLC Finance
PLC. “Throughout these years, Swairee has not only equipped women with essential financial tools and resources but has also cultivated a vibrant community of support and empowerment. With Swairee, we aim to instil a profound feel-good factor in our members, ensuring that each interaction leaves them feeling empowered and uplifted. Through our innovative features and personalized services, we strive to enhance our customers’ lifestyles, providing them with financial flexibility, rewards, and benefits that enrich their lives.
“Our commitment to recognizing and rewarding the contributions of our Swairee members is evident in our categorization system, where usage of the Swairee Credit Card places individuals into Platinum, Gold, Silver, or Bronze tiers. Coinciding with International Women’s Day celebrations, we express our gratitude to our members for their invaluable contribution to the Women Empowerment Fund, by rewarding them accordingly. Together, let us invest in women, accelerate progress, and create a brighter future for all.”
Swairee actively champions initiatives focused on advancing women’s equality and empowerment as seen through the Women’s Empowerment Fund. Transactions made with Swairee becomes investments in the future of women, contributing to positive societal change. In celebration of last year’s International Women’s Day, Swairee embarked on a project aimed at supporting the health and well-being of female patients at the Apeksha Hospital in Maharagama. By donating bundles of sanitary napkins,
Swairee demonstrated its commitment to the holistic welfare of women, particularly those battling cancer. This thoughtful gesture exemplifies Swairee’s dedication to making a noticeable difference in the lives of women in need.
Highlighting Swairee’s commitment to women’s empowerment is the Women Empowerment Fund, launched two years ago. A portion of each Swairee card transaction (0.1%) contributes to this fund, transparently detailed in their monthly credit card statements. Following a year of collections, Swairee carefully utilized the accumulated funds to execute the aforementioned impactful project.
This year, Swairee remains steadfast in its dedication to investing in another worthy cause targeting the females engaged in key economic growth sectors of the country. Plans are already underway to support and empower these women, reaffirming Swairee’s commitment to driving positive change and fostering a more equitable society.
In addition to its financial offerings, Swairee also prioritizes convenience and accessibility for its members with the introduction of a Qr-code based Green PIN allowing members to set up their own PIN number easily, for secure and streamlined user experiences. Swairee is a vertical card with a smart reflect, placed in an exclusive packaging. As LOLC Finance PLC continues to expand its reach and impact, Swairee remains committed to empowering women and driving positive change in Sri Lanka. With two successful years behind it, Swairee looks forward to continuing its journey of empowerment and innovation.
LOLC Finance PLC is Sri Lanka’s largest Non-banking Financial Institution, offering a wide range of financial products and services to individuals and businesses across the country. Rated (SL) A by Lanka Rating Agency, LOLC Finance PLC is licensed by the Monetary Board of the Central Bank of Sri Lanka. For more information about Swairee and its range of benefits, visit