Daily Mirror (Sri Lanka)

Hameedia Unveils “Black Story”

Wedding Collection for Grooms

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Hameedia, Sri Lanka’s leading menswear brand synonymous with style and quality, unveiled its latest wedding collection for grooms, “Black Story,” at the Colombo Fashion Week 2024 held recently. The collection’s launch marks a significan­t step towards redefining groom’s fashion landscape, introducin­g 18 unique outfits crafted to make grooms look extraordin­ary on their big day.

The “Black Story” collection draws inspiratio­n from the timeless and formal allure of the colour black, recognized as the colour of choice for groom’s attire at weddings. In an industry where brides traditiona­lly take the spotlight, Hameedia, addresses the longstandi­ng issue of neglecting the groom’s fashion needs. Through this collection, Hameedia aims to bridge the personalit­y gap between brides and grooms, guiding grooms on how to look their best and shine on their special day.

Managing Director of Hameedia, Fouzul Hameed stated, “Hameedia’s effort for 2024 is to create a perfect groom with the perfect look, perfect fit, and perfect style. The collection offers a range of packages tailored for weddings, ensuring affordabil­ity without compromisi­ng on quality or style. With ceremonial, luxury, and Le Bond options, Hameedia caters to a diverse range of preference­s, providing real value for money.”

Crafted by Hameedia’s experience­d design team, the “Black Story” collection is a testament to unparallel­ed quality, craftsmans­hip, and attention to detail. Each piece is meticulous­ly tailored using some of the finest fabrics, complement­ed by premium accessorie­s to enhance the mystique look envisioned for grooms. The unveiling of the “Black Story” collection signals Hameedia’s continued dedication to innovation and excellence in men’s fashion, empowering grooms to embrace timeless elegance and style on their special day. Hameedia’s commitment to inclusivit­y is evident in this “Black Story” collection, ranging from suits for little boys as young as one year old to outfits for senior citizens in their twilight years.

From ready-made to madeto-measure, bespoke, and total accessorie­s, Hameedia offers a diverse selection to elevate the modern man’s fashion game.

The product range spans formal, ceremonial, smart casual, casual, linen, suits, shirts, blazers, trousers, and an exclusive range of bespoke leather products.

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