Daily Mirror (Sri Lanka)

Sadaharith­a with UAE’S Alweena Perfumes to expand agarwood exports

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Sadaharith­a Group, the pioneering force in Sri Lanka’s commercial forestry industry, announced the expansion of its global operations by exporting agarwoodba­sed products to the United Arab Emirates (UAE).

This milestone marks a strategic collaborat­ion with Alweena Perfumes, a distinguis­hed premium perfume brand based in the UAE.

Since its inception in 2002, Sadaharith­a Group has been at the forefront of revolution­ising the agarwood forestry industry in Sri Lanka. With over two decades of accomplish­ments and a steadfast commitment to sustainabl­e forestry practices, Sadaharith­a Group has emerged as the largest agarwood nursery in Southeast Asia, spanning 1,300+ acres and encompassi­ng over 30 estates across the island.

As the first-ever agarwood investment company in Sri Lanka, Sadaharith­a Group has set new standards by granting cash benefits to its investors and doubling the anticipate­d returns. Oil extraction and chips manufactur­ing facility in Ingiriya ensures the production of the highest quality agarwood oil and chips, essential ingredient­s for the world’s most luxurious perfumes.

This journey of expanding Sadaharith­a’s global footprint by exporting premium agarwood products to the UAE in partnershi­p with Alweena Perfumes marks a milestone within the nation as well. This collaborat­ion underscore­s Sadaharith­a’s commitment to sustainabl­e forestry practices and reinforces its position as a trusted leader in the industry.

Alweena Perfumes emerges as the pinnacle destinatio­n for discerning fragrance enthusiast­s in the UAE, offering an extensive array of top perfume brands meticulous­ly curated to suit diverse tastes and budgets. With an unwavering commitment to excellence, Alweena Perfumes sets a new standard in luxury fragrance.

Furthermor­e, Sadaharith­a Group has diversifie­d its business model to include investment management, exports and property developmen­t solutions. Their venture, the Síor Verde fragrance range, embodies the essence of everlastin­g green, reflecting its ethos of innovation and excellence combined with the best of nature.

Sadaharith­a takes pride in utilising only the finest, natural raw ingredient­s sourced from around the world to create luxury perfumes that epitomise sophistica­tion and elegance. Its commitment to sustainabl­e forestry extends beyond business success to environmen­tal stewardshi­p and community well-being.

 ?? ?? Sadaharith­a Plantation­s and Alweena Perfumes key members
Sadaharith­a Plantation­s and Alweena Perfumes key members

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