LAUGFS Leisure in Cleaner Coastal Environment campaign in Passikudah
LAUGFS Leisure recently organised a beach clean-up project in the Passikudah area in an effort to create awareness towards a cleaner and safer environment. The staff of Anantaya Passikudah, the latest addition to the Anantaya luxury resort chain, teamed up and volunteered to clean the beach front in commemoration of the World Environment Day. In a media release this week, LAUGFS Leisure Director/ CEO Roshan R. Perera who spoke at the initiative said the resorts are truly committed to minimising their environmental footprint. "We continuously work towards promoting responsible and sustainable practices and preserving our natural surroundings. Anantaya Resort in Passikudah also shares these values and embraces this same spirit, which is why we have initiated this project even before the launch of the hotel."
He added that the team was able to clean up more than 1.5 km of the beach in the area. "We aim to create much needed awareness among the local communities to work towards preserving the pristine beaches in Passikudah, free from any garbage or contamination." According to the media release, the increase in population, industrial activities and rapid urbanisation have all had significant negative impacts on the environment, adversely affecting the rich bio-diversity of the country. The coastal areas of Sri Lanka in particular are affected by coastal water pollution and preserving the rich marine environment have become areas of critical concern.
In a bid to promote responsible tourism, the Anantaya resort chain says it has continuously focused on integrating sustainable practices throughout its operations and have initiated numerous best practices and awareness projects in its localities. Anantaya Resort in Chilaw is renowned for its "Eco Luxury" concept and has been built with many energy saving and conservation measures incorporated into its design. From the use of renewable energy through its own solar and wind power generation to recycling of treated sewerage water for irrigation, the resort has taken many measures to co-exist in harmony with its natural environment. It will also be one of the first hotels to initiate Eco-tours in Sri Lanka, whereby deploying eco-friendly hybrid and electric vehicles for excursions, as well as airport drops and pickups of its guests.