Will Sri Lankan chicken ever cross the road to the export market?

Both Chinese and Sri Lankan Officers of the Management Consultancy Committee of Astoria took time off their busy schedule to participate in the event.

Consumption of chicken too has been growing by leaps and bounds. Annual per capita consumption, which was barely 2.5 kg a decade ago, rose to 5.5 kg around five to six years ago and has now reached 8.2 kg. Since meat consumption worldwide has traditionally risen with growing prosperity, this figure is likely to reach 10 kg in the near future, given the rapid growth in Sri Lanka’s per capita income over the years.

Sri Lankan chicken producers have certainly played an important role in bringing about this dietary shift. They have closely followed and implemented global trends in technology and breeding practices, which has led to more efficient production and significant reduction in costs.

The most important element in reducing costs, while improving the overall quality of chicken, has been the ‘vertical integration’ practiced by leading chicken producers such as Crysbro. Vertical integration refers to a company’s control over several or all of the production and/or distribution steps involved in the creation of its product or service.

Which brings us to the question ‘ Will Sri Lankan chicken ever cross the road to the export market?’

In order to be competitive in the international market, Crysbro has invested in extensive automation, while streamlining operations and introducing innovative processes to improve the overall efficiency of its operations. Also, as a tropical country, Sri Lanka has been spared the costs of central heating, while our limited geographical spread keeps transportation costs under control. This makes it viable for chicken producers like Crysbro to vie for the export market