Experience the Digital Revolution with BOC Smartgen, the convenience of Banking
Welcoming the new era of banking, the Bank of Ceylon transforms into a digitally enabled bank emphasising on its stand, through its carefully designed digital transformation process. As a part of this process BOC has initially provided several tangible products to customers that provide utmost convenience and speed in carrying out day today transactions seamlessly. Some of the key initiatives that encounter direct customer interaction are SmartGen, SmartZone and social media launch through Facebook, Twitter, LinkedIn, YouTube, online banking and Cash Deposit Machines.
BOC SMARTGEN was launched as the next generation’s savings account keeping in mind that today customer’s value time and convenience over all else. From the moment of opening the account just within ten minutes, BOC Smartgen ensures that customers get all other services done in matter of few minutes. With this product customers are given the freedom to do banking anytime, anywhere with the ease of transacting seamlessly through online banking facility which comes absolutely free. Customers can also walk into any BOC branch for transactions as the customer’s photograph and signature is captured digitally at the time of account opening that adds more safety to the account.
BOC Smartgen is the country’s fastest savings account which is fully activated instantly. It provides an instantly activated debit card free of charge. Keeping customers in touch with the account the free SMS alert service is linked to the account enables him/her to monitor each and every transaction including debit card transactions on the spot and the customer will also receive an e-statement every month end to reconcile and manage their financial commitments and savings giving customers peace in mind. This no- passbook account that can be fully operated digitally not only fits with the new age lifestyle but also makes the customer become a true eco-friend who promotes eco-friendly living in every possible manner. Customers can also embrace the feel-good factor of striving to support others that work to live and produce eco-friendly and sustainable communities.
In order to get a glimpse of the experience one can obtain from BOC SmartGen they simply can visit the Bank’s official Facebook page under “Bank of Ceylon”. The Bank of Ceylon also invites customers to Like and Share the Facebook page with your friends allowing them to experience this life changing facility that will give an extra boost to live a wholesomely. Also expects that customers will share their thoughts and interact directly with the bank through this portal. “Since the initial Smartgen campaign on facebook in December 2015 for the target segment and we have been able gather over 50,000 facebook fans, by now we are very much closer to reaching 100,000 authentic fans to our page and still counting.” stated the General Manager Mr. D.M. Gunasekara. Meanwhile the Bank launched the country’s very first digital paper advertisement enabling the viewer to watch an animated advertisement by simply scanning the hidden code in the centre of the advertisement through their smart phone. The Bank of Ceylon provides more avenues for customers to interact with the bank through their Twitter and LinkedIn accounts whose preferences are more towards professional/sophisticated modes of communication in social media.
As a part of the digital transformation process the bank had transformed selected branches to posses several unique features that offer customers the comfort of state-ofthe-art banking. These include a fully functional digital lobby “SMART ZONE” that ensure all seven days banking services around the clock. These SmartZones consist of ATMs, Cash Deposit Machines (CDMs) with built-in cheque deposit facility and internet banking kiosks. Being Banker’s to the Nation, BOC always ensures that its superior service will be experienced by customers anywhere within the country and is not confined to Colombo and its suburbs. BOC currently has established 71 Cash Deposit Machines covering all main towns in the country. The latest addition of CDMs to the BOC network consists of facilities for real time cash deposit to any account, fund transferring, credit card settlement apart from every other facility that is provided through a common ATM such as cash withdrawals, account balance inquiries and printing mini-account statements throughout the day. The use of CDMs is also simplified as customers can deposit a bundle of 200 notes of the same denomination at the same time without having to feed currency notes one by one to the machines or having to fill deposit slips and use envelops. Maximum deposit amount for own accounts using a debit card is Rs.1,000,000/whereas it is Rs.200,000/- for customers depositing cash entering the account numbers either for own accounts or third party accounts.( a mix of any denomination currency notes). An SMS will be received immediately by the depositor on request to the provided number.
BOC is the leading bank in the country and always introduces novel banking concepts to customers. During the 76 years of service as Bankers to the Nation, Bank of Ceylon has been the pioneer in introducing technologically driven products to the country. Customers could open or convert their existing accounts under 14 Plus, 18 Plus, normal savings, Kantha Ranginum and even Senior Citizen’s to Smartgen along with benefits they previously enjoyed.
The Bank of Ceylon was named as the Strongest Bank in the country for the year 2015 by the prestigious “The Asian Banker” and it earned global recognition as one of the top 1000 banks in the world, (Country rank No.1) as listed by “The Banker Magazine” (UK) respectively in 2012, 2013, 2014 and 2015. The Bank of Ceylon won the overall Gold Award at the NBEA Awards Ceremony 2015 with five other “Winner” awards. The Bank claimed its award as the only Sri Lankan brand recognised as one of Asia’s Best Brands in 2013 by the Chief Marketing Officer’s Council (CMO Council) based in Mumbai, India. Brand Finance Lanka ranked Bank of Ceylon as the country’s No. 1 brand for the last eight consecutive years. The Bank has passed exceptional milestones in recent years such as becoming the first to gain over Rs.1.5 Trillion assets and over Rs.One Trillion Deposits. Focusing on the Banks achievement, Fitch Rating Lanka ranked the Bank of Ceylon at AA+(lka) which is the highest rating awarded to a local commercial bank and ICRA (lk) awarded AAA rating which is the highest credit quality rating issued by ICRA Lanka. Bank of Ceylon maintains international presence with three overseas branches and a subsidiary in London.