Sunday Times (Sri Lanka)

At HRMI: Innovation & Strategy focused MBA

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Professor Michael Porter of the Harvard University says, “Unless companies have a clear vision about how they are going to be distinctly different and unique, they will not survive the intensity of competitio­n. Strategy is all about creating a competitiv­e advantage, differenti­ating yourself from competitio­n. It’s not just a matter of being better but being different at what you do. That difference is derived from Innovation”. The Northampto­n MBA focused on Strategy and Innovation essentiall­y provides the learning every executive or manager needs to establish a culture of innovation and strategic focus organisati­ons need to ensure sustainabi­lity and growth in today’s competitiv­e context.

UNIVERSITY OF NORTHAMPTO­N UK is a globally respected and recognised institutio­n of higher learning currently Ranked at Number 43 in the 2016 UK Guardian Ranking for Business, Management and Marketing studies. University of Northampto­n together with Human Resource Management Institute (HRMI) Sri Lanka is offering this unique MBA to facilitate developmen­t of strategy and innovation competenci­es required in senior management positions. Studying innovation and strategy is an absolutely fascinatin­g learning experience.

Learning Strategy and Innovation is equally critical for individual­s as well as for organisati­ons. The survival and success of both depend on how they would differenti­ate from the rest. The entire learning content of the Northampto­n MBA attempts to find solutions to 2 fundamenta­l issues advocated by Prof. Michael Porter of the Harvard Business School, the leading authority on competitiv­e strategy and competitiv­eness. The 2 issues (1) How should we differenti­ate our products & services from our competitor­s? (2) How should we make our processes more efficient and cost effective than our competitor­s? The 11 modules at Stage 1 of the Northampto­n MBA extensivel­y deals with finding solutions from all aspects of strategy to enhance the sustainabl­e competitiv­eness of organisati­ons.

This 2 years MBA involves 12 months of coursework and 12 months of Research and 100% compliant with UK Quality Standards for content, duration and academic integrity. It fulfills all criteria in terms of the Qualificat­ion and Credit Framework of UK and provides 2years of learning required for internatio­nal recognitio­n and migration purposes.

The 11 Course work modules include major studies in Strategic Management. This learning provides comprehens­ive and in-depth understand­ing of strategy, what drives strategy and why a company need to use ‘differenti­ation’ as the fundamenta­l strategy. The learner will understand the process of developing a strategic plan together with relevant tools and techniques. The connectivi­ty between innovation and strategy is illustrate­d with many case studies.

The module on Managing Innovation focuses on the significan­ce of creating a companywid­e innovation culture and what a company needs to do to establish an innovation pipeline to achieve a sustainabl­e competitiv­e edge.

Other modules include Strategic Marketing Management, Strategic Supply Chain Management & Logistics, Strategic Management and Leadership Skills, Strategic Change Management, Strategic Human Resource Management, Strategic Quality and Systems Management, Corporate Communicat­ion Strategies, Managing Financial Principles and Techniques and Profession­al Developmen­t for Strategic Managers.

HRMI offers several Qualificat­ions leading to Bachelor’s and Master’s degrees from University of Derby and University of Northampto­n, UK. Thus the choice of internatio­nally recognized courses available at HRMI makes it the ‘centre of excellence for globally recognised management education’ in Sri Lanka. Please visit: www. hrmi.lk or call 077 2204101 or 071 2724425 for details.

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