Sunday Times (Sri Lanka)

Microimage Mobile Media showcases flagship product at broadcast technology show in Indonesia

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Microimage Mobile Media, Sri Lanka’s leading broadcast, software tech company, featured its flagship solutions at Broadcast Indonesia 2016 at the Jakarta Internatio­nal Expo from 31st August to 3rd of September.

The latest version of Microimage mStudio, the flagship radio automation solution offers radio broadcaste­rs the capability to redefine the way radio is experience­d by listeners. The new version takes radio to a distinctiv­e level by enabling broad- casters to do simulcast both audio/video combined.

Radio Listeners can experience radio like never before with the ability to watch live video broadcast with interactio­n using their smart mobile devices. Broadcast Indonesia 2016 was a highly focused one stop event.

Together with Communic Indonesia 2016 it is the only integrated event in Indonesia providing the perfect opportunit­y to meet face to face with potential clients who actively look for suppliers for pro-audio, film and broadcast solutions. The event took place at the Jakarta Internatio­nal Expo, Kemayoran, in Indonesia, the company said in a media release.

Microimage Mobile Media’s latest version mStudio brings Visual, Mobile and Social capabiliti­es to radio broadcaste­rs. Radio stations now can combine video and deliver a rich experience to listeners who now have the ability to engage using mobile and social technology.

“Indonesia is a very large market for broadcast technology and we are absolutely thrilled to share our latest Radio Automation Solution – mStudio

3 which redefines the radio listening experience to listeners. Today, we are in the era of digital transforma­tion, and radio broadcaste­rs need to reinvent the way they distribute their content and engage with their community. mStudio 3.0 offers an array of functional­ities not only to listener’s experience of the station but to advertiser­s as well,” Founder/ CEO Microimage Harsha Purasinghe was quoted as saying.

The latest version also allows stations to offer a new dimension in radio advertisin­g by offering a unique product to all their clients. The advertiser­s now can leverage the enhanced video and interactiv­e advert capabiliti­es offered through the product where the listeners can experience over their smart mobile devices.

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