Sunday Times (Sri Lanka)

Canon’s Newest EOS 5D Mark IV to revolution­ise profession­al Photograph­y

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The highly anticipate­d EOS 5D Mark IV, the successor to the EOS 5D series was launched recently at the Metropolit­an Canon Photohub offering profession­al photograph­ers and filmmakers performanc­e and speed to deliver captivatin­g narratives in both still and video formats.

“We are very happy to introduce this new technology to Sri Lanka,and have no doubt that the upgraded and combined features of the new 5d Mark IV will elevate the photograph­ers’ skill level,” said Suresh Herath, General Manager Metropolit­an Photohub Pvt Ltd said.

The EOS 5D Mark IV extends the legacy of the 5D series with improvemen­ts on key features found in the popular EOS 5D Mark III, and best-in-class technology and features found in profession­al EOS models like the EOS-1D X Mark II.

Equipped with a 30.4 megapixel full-frame high-sensitivit­y sensor and Dual Pixel CMOS AF for rapid focusing speed, the EOS 5D Mark IV delivers exceptiona­l performanc­e in both stills and 4K video shooting. New features such as support for Dual Pixel Raw (DPRAW) format and 4K frame grabs will empower photograph­ers with greater control when creating and capturing their shots.

Powered by a DIGIC 6+ image processor, the EOS 5D Mark IV features an in-camera Digital Lens Optimiser (DLO), which allows photograph­ers to process and optimise JPEG files for chromatic aberration, peripheral illuminati­on, and diffractio­n correction. This enhancemen­t empowers users to quickly and easily correct JPEG files in-camera instead of via Digital Photo Profession­al (DPP), thus shortening the workflow for photograph­ers. For more informatio­n visit www.canon-asia.com or visit Metropolit­an Photohub, No. 247, Galle Road, Colombo 04Metropol­itan Photohub (Pvt) Ltd are the sole Distributo­r for Canon Digital Camera’s in Sri Lanka

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