Get to Know Visual Communication Design – the most employable design qualification out there
School leavers invited to understand what visual communication design is and how it is among the most versatile qualifications leading to hundreds of successful careers.
Design is no longer a novelty to Sri Lankan businesses; all major industries today employ designers for various services and see ‘design’ as an essential value addition. Within design, the most indemand area is visual communication design. The reason for this extremely high demand is that visual com designers are needed not only by one business, but almost all businesses. This is because today, all businesses need to push their brand messages out to the consumers through very competitive markets; visual communication designers are professionals trained to cater to this exact purpose. Currently, due to the limited number of qualified professionals available for employment, there is an extremely high demand for graduating visual communication designers with recognised degrees. However, due to the lack of awareness of this high career demand, very few school leavers pursue visual communication as a career. To educate school leavers and their parents about this highly-demanded career path, AOD- Sri Lanka’s celebrated design campus is currently offering free career counselling.AOD is known to align its design education with the country’s industry needs. Responding to the extremely high demand for visual communication designers, AOD and has opened enrolments for a world-class degree in visual communication design, with its partner Northumbria University UK. 2016 registrations for this degree are now in progress.
Understanding visual communication design; one of the most in-demand careers today
To understand what ‘visual communication design’ stands for, consider the age-old idiom ‘a picture says a thousand words’. Visual communication design is the art of communication beyond written language and words. The universal nature of visual communication, where people from any age, ethnicity, gender or cultural background will understand the message, is
Hindu College – Jaffna
Annual English Day celebration was held on September 21 at the Kumaraswami hall. what makes it such a powerful tool for marketing and promotions for businesses. Visual communication designers are professionals trained to become experts in creating and assembling images (or videos), typography (letters in specific font styles), symbols, colours and visual cues to send out a specific message, exactly as intended. This message can be in several forms according to the need of the client, such as logo design, branding, corporate identity, packaging, advertising or promotions. A visual communication designerproperly trained with international standard education has a vast knowledge of how visual messages in colour, shapes and symbols are perceived by the general public; therefore they can craft a brand message or a promotion using exactly the right visual elements to create the needed outcome.
Working as a visual communication designer in Sri Lanka
Visual communication designers are responsible for the success of several facets of a business. Promotions and marketing are the most evident and frequent use of visual communication design. Here, visual com designers work with businesses to decipher a message about a service or a product into a language that is speaks best to the targeted consumer. Another important use of visual communication by businesses is for branding and corporate identity design. Brand identity or corporate identity is the manner in which a corporation, firm or business presents themselves to the public, such as customers and investors as well as employees. In terms of design, it is a combination of colour schemes, symbols, words, etc., that make a visual statement to communicate its business philosophy. This usually includes a logo, perhaps a wordmark (a slogan), a brand persona and also values, missions and visions which define what the organisation is set out to deliver. Other use of visual communication design for business includes packaging design, web design, mobile app design, user-experience design, user-interphase design, information design etc.
In Sri Lanka, there are very few qualified visual communication designers with international level degree qualifications or an in-depth understanding of what the business world is looking for. Working as a visual communication designer in Sri Lanka means that you will be part of the
Kuda Kusum Balika Vidyalaya - Bandarwela
Binara Poya Pre Poya program organized by the Buddhist society was held on 15 at the school premises. core in-house marketing-promotions team of a reputed brand or business, or working as a freelance designer with own studio or freelance practice. With the extreme demand in the current market, employment opportunities and chances to succeed through self-employment are both very high.
Despite this favourable situation, not enough school leavers take up visual communication design for higher education and then careers. This is mainly because of the lack of awareness on the great opportunities on offer for visual communication designers.
Getting qualified as a visual communication designer
Sri Lanka is changing and the business world is no longer satisfied with substandard diploma holders or self-taught layout artists. They’re looking for qualified professionals who have strategic and visual knowledge to speak to markets not only at home, but also abroad.
Currently, AOD is the only design educator to offer a 100% internal, complete UK degrees in visual communication in Sri Lanka. Offered in partnership with the prestigious Northumbria University UK, the visual communication design degree at AOD is a unique one that trains local students to graduate as internationally accepted professionals. Combined with the enviable reputation that AOD has in the business world for producing excellent designers, the school is able to offer the best education and career prospects for vis- ual communication design in Sri Lanka and has maintained 100% employment for the past seven years. AOD is currently enrolling for its 2016/17 intake for the Northumbria University UK degrees in visual communication design. For enrolments, free career counselling in visual communication, visit AOD at 29, Lauries Road, Colombo 4 between 9am to 5pm. For more information, call AOD on 0775 980 141 / 0115 867 772 or email info@aod.lk. You can find out more about AOD on www.aod. lk or www.facebook.com/aodsrilanka