LMRB celebrates 35 years of market research in Sri Lanka
LMRB, established in 1981 as the first independent, international market research agency in Sri Lanka, marked the completion of 35 years as the undisputed leader and the driver of the market research industry in Sri Lanka, at a glittering celebration at The Kingsbury in Colombo.
Innovation and setting market research industry standards has been a key part of LMRB's 35 year journey, the company said. The organization has always applied value-additions combined with ethical, up-to-date operational methodologies, to provide research solutions and insights to its clients.
The LMRB team therefore, has a commitment to achieving its fundamental goal of becoming the standard for excellence in the market research industry.
Himalee Madurasinghe, CEO of LMRB and CEO of Kantar Sri Lanka-Insights, delivering the welcome address said, "During our 35 year long journey, we have had many 'conversations and connec- tions'. We have reached out to millions of consumers on behalf of our clients, driving the brands that have made a significant impact in the lives of the Sri Lankan consumer". She also added that over the last 35 years, LMRB had worked hard in building rewarding rela- tionships with its clients and was extremely grateful for the support and encouragement it had received.
Preeti Reddy, President of IMRB and CEO of Kantar South Asia, observed that Sri Lanka was changing. A new connected consumer was emerging in a connected world and the Internet, more specifically, the mobile was at the heart of this change.
LMRB took this occasion to felicitate an industry veteran, Nihal de Silva, the first chartered statistician in Sri Lanka, who has been an integral part of LMRB over this journey and several other employees of LMRB who have loyally served the organization for over 20 years.