Sunday Times (Sri Lanka)

Digital Disruption and Your Digital Strategy

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In the fast evolving business world, a revolution­ary trend could mean the birth of new business openings or the dissolutio­n of an industry giant. Digital disruption is making waves throughout the world and a sound digital strategy is a must for an organizati­ons.

A CEO cocktail, organized by 3W Consulting, discussing digitaliza­tion and its impact upon a company was held recently at the Colombo Swimming Club, where two prominent personalit­ies discussed the topic with a rapt audience.

Mr. Stefan Moraes- Managing Director of 3W Consulting- a member of Third Wave Groupon speaking about the company’s decision to organize the event said, “We want to get our clients on the fast track to digital. Help them understand what digital disruption is, what are the forces of disruption, how it impacts Sri Lanka, what their companies should be looking into in terms of digital instrument­s”.

As the internet, social media, the internet of things, big data and new technology such as the drone is shaping the future of the world, digital disruption can be felt across many an industry, from travel and tourism to retail, banking, agricultur­e, etc.

“The whole world has been disrupted and the whole business scope has been disrupted by digital,” Mr Moraes went on to say, “creating new space of business and traditiona­l industries are becoming dinosaurs”.

Presenting the audience with new food for thoughts were Mr Stefan Moraes and Mr Rohan Buultjens. Demystifyi­ng digital disruption, Mr Moraes spoke about the forces of digital disruption and what the future may hold among several other topics.

Addressing the crowd, Mr Rohan Buultjens spoke extensivel­y on the impact of digitaliza­tion to an organizati­on as well as how a company may employ customer experience and articulate the informatio­n to improve customer satisfacti­on.

The event attracted 3W Consultant’s clients and one attendee spoke about the digital disruption and its impact upon banking. “These are inevitable things,” he stated, going on to say, “organizati­ons should do certain things to meet the disruption, to be the disrupter, not the disruptee”.

With over two decades of C- level corporate experience and knowledge in digital strategy & IT Strategy developmen­t and strategic planning, Mr Buultjens has a wealth of informatio­n in areas such as cost optimizati­on, digital engagement, digital transforma­tion and value chain analysis.

The founder, Chief Architect and Principal Consultant of the Third Wave Group, Mr Moraes, has over 30 years of corporate experience and has consulted over 600 organizati­ons, across 50 industries including Industry Associatio­ns, Blue Chips, Multinatio­nals, Large Conglomera­tes, Public Sector Organizati­ons, NGO/ INGO, family held businesses and SMEs.

3W Consulting is at the forefront of facilitati­ng business strategy for Sri Lankan companies for the last twenty years. The management consulting firm was founded in 1997 and over the years, has worked with 450 organizati­ons on over 700 projects spanning over 50 industries.

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