Mastercard redefines affluence for Asia Pacific

According to a media statement released by Mastercard, it has refreshed its Affluent platform in Asia Pacific with an elevated suite of premium dining and travel rewards and services. Available exclusively for Platinum, World and World Elite Mastercard consumer credit cardholders in the region, Mastercard now provides enhanced value, catering to the evolving desires of Asia Pacific’s burgeoning Affluent population.

“With consistent economic growth and rising spend power, Asia Pacific’s Affluent consumers are exerting greater influence on global com- merce directives and marketing efforts than ever before. By 2020, Asia Pacific will have the largest population of High Net Wor th Individuals ( HNWI), with an expected annual growth rate of 10.3% in 2017 . In 2015, Asia Pacific surpassed North America as the region with the highest HNWI wealth of US$ 17.4 trillion .

As part of the refresh, Mastercard’s revitalised program ushers in a comprehensive suite of benefits around its core consumer passion pillars: Travel, Dining and Peace of Mind. Whether it’s residing at one of Asia Pacific’s most luxurious properties, savoring a curated degustation dinner, or recharging in the comfort of a privat e l o u n g e, Mastercard’s refreshed program provides cardholders with an elevated level of convenience and luxury, and connects them to the most priceless entity: quality time” the statement said.

The renewed offer platform has launched across Asia Pacific, comprising a wide range of benefits are available for Mastercard Platinum, World and World Elite cardholders across the following pillars: Travel, Dining and Peace of Mind

With consistent economic growth and rising spend power, Asia Pacific’s Affluent consumers are exerting greater influence on global commerce directives and marketing efforts than ever before